- Location
- USA, AZ, Scottsdale, United States of America
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Education
- Bachelor
- Source
- Workday
Description
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
We are the engine behind the Workday Paradox sales motion. Our Demand Generation team isn't just "running campaigns"; we are a high-performance team dedicated to crushing pipeline targets and scaling ACV. We operate with a "test and learn" obsession, treating every campaign as an experiment and every win as a blueprint for the next. If you thrive in a fast-paced environment where your impact is measured in real-time revenue growth and market disruption, you'll fit right in!About the Role
We are seeking a detail-oriented, analytical Growth Marketing Manager to support the operational backbone of our marketing organization. In this role, you will act as the bridge between marketing execution and business performance, translating campaign and funnel data into the insights, dashboards, and processes that let leadership make faster, better-informed decisions. You will partner closely with marketing, sales operations, and revenue leadership to bring structure, rigor, and measurement discipline to a fast-moving growth engine.
Key Responsibilities
Marketing Analytics & Measurement
Performance Tracking & Reporting: Build and maintain dashboards that track the health of the growth funnel, from initial touchpoint to final conversion
Attribution Modeling: Assist in refining our attribution model to understand the true impact of all demand efforts (Paid Social, Paid Search, SEO and Webinars) on revenue
Insight Synthesis: Conduct weekly "deep dives" into campaign data to identify trends and provide actionable recommendations to leadership
Quarterly Reporting: Provide a deep analysis at the end of each quarter on marketing metrics across demand gen, product marketing, enablement, and events
Multi Data Splits: Pull data and build visual reporting on different subsets of marketing data, including products, industries, size segments, regions, business types, and more
Cross Functional Collaboration
Operational Partnership: Work closely with Marketing, Sales Operations, Systems, and Enablement teams to support operational initiatives and shared reporting needs
Documentation & Alignment: Participate in translating business needs into documentation used by cross-functional teams to align systems, processes, and enablement resources
Process Implementation: Help implement and maintain policies and workflows related to lead routing, campaign operations, and data governance
Build Actionable Dashboards: Develop and maintain scalable CRM reports and dashboards that give sales leadership real-time visibility into conversion trends, sales velocity, and historical drop-off points
Drive Process Improvement: Translate pipeline data and drop-off analysis into actionable recommendations, partnering with sales leadership to streamline the buyer's journey and shorten sales cycles
Sales Operations
Track and report on conversion metrics: Monitor, analyze, and report on stage-to-stage conversion rates to evaluate the overall health, velocity, and predictability of the sales pipeline
Optimize Stage 0 (S0) performance: Conduct deep-dive analyses on S0 leads and early-stage opportunities to assess lead quality, qualification rigor, and top-of-funnel pipeline generation
Manage opportunity progression: Monitor how deals move through the sales funnel, enforcing stage-gate compliance and ensuring sales teams adhere to defined entry and exit criteria for each stage
Identify sales cycle bottlenecks: Pinpoint friction points and areas of high drop-off within the sales cycle, proactively diagnosing root causes (e.g., pricing, competition, process) to improve overall win rates
About You
Basic Qualifications
Minimum 3 years of experience in business operations, marketing operations, revenue operations, or analytics
Minimum 2 years of hands-on experience building dashboards and reports using Excel, SQL, Sigma, or Looker
Bachelor's degree in Marketing, Business, Analytics, Finance, or a related field, or equivalent professional experience
Other Qualifications
Strong understanding of marketing and sales funnel metrics, attribution, and campaign performance measurement
Experience translating business needs into clear documentation and cross-functional process
Excellent communication and writing capabilities
Strong project management skills and the ability to manage multiple assignments simultaneously
Enthusiasm for cross-functional collaboration with marketing, sales, revenue operations, and data/analytics teams to ensure alignment on shared initiatives
Comfort with assessment and reporting on funnel and campaign performance to ensure marketing spend is effectively driving qualified leads, pipeline, and revenue
Strong sense of ownership and ability to deliver key projects and initiatives on time and with clarity
Commitment to driving consistent, reliable reporting and analysis that leadership can trust to make decisions
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.AZ.Scottsdale
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.
If you require a reasonable accommodation, you may email [email protected], as far in advance as possible.
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