Digital Growth & Website Manager

Description

Anaheim, California | In-Person | Reports to the CEO

About the Opportunity

Total Warehouse is looking for a hands-on Digital Growth & Website Manager to help us improve TotalWarehouse.com and turn it into a stronger source of customer education, qualified leads, and sales opportunities.

This is not a role for someone who only creates strategies, manages agencies, or delegates execution. We need someone who is comfortable getting directly into the work: reviewing competitor websites, identifying content gaps, improving existing pages, developing new content, coordinating design updates, executing SEO improvements, analyzing website performance, and testing ways to generate more qualified leads.

You will report directly to the CEO and work closely with Sales, Operations, IT, business leaders, outside partners, and internal subject-matter experts.

Initially, this will be a highly hands-on individual-contributor role. As you learn our business, demonstrate results, and establish repeatable processes, you will have the opportunity to recommend and build a small, lean team of internal and external resources.

What You Will Do

Own and Improve TotalWarehouse.com

• Take day-to-day ownership of TotalWarehouse.com and its continued improvement.
• Learn Total Warehouse’s products, services, customers, markets, and competitive position.
• Review the current website to identify outdated content, missing information, design issues, confusing navigation, weak calls to action, and opportunities to improve the customer experience.
• Personally lead or coordinate improvements to website pages, navigation, layouts, images, forms, landing pages, and conversion paths.
• Work with internal experts to turn company knowledge into useful, accurate, customer-focused website content.
• Organize and prioritize website projects based on customer needs, commercial value, effort, and expected impact.

Research Competitors and Identify Opportunities

• Regularly review competitor and industry websites.
• Compare competitors’ website structure, content, design, search visibility, tools, offers, calls to action, and customer experience.
• Identify content, design, SEO, and lead-generation opportunities Total Warehouse can execute better than competitors.
• Turn research into a practical list of recommended improvements.
• Track competitor changes and help Total Warehouse maintain a stronger digital presence.

Develop and Improve Content

• Create and improve website content that helps customers understand their problems, compare solutions, and make informed decisions.
• Develop product and service pages, industry pages, comparison pages, FAQs, guides, case studies, customer stories, articles, videos, resource pages, and other useful content.
• Interview internal subject-matter experts and convert their knowledge into clear, credible content.
• Improve existing content for accuracy, readability, usefulness, search visibility, and conversion.
• Coordinate with designers, developers, agencies, freelancers, and internal contributors when specialized support is required.
• Ensure content and design remain consistent with the Total Warehouse brand and commercial objectives.

Execute SEO and Improve Search Visibility

• Perform practical on-page, content, local, and technical SEO work.
• Conduct keyword and topic research based on customer searches and questions.
• Improve page titles, descriptions, headings, internal links, site structure, local pages, structured data, and content organization.
• Identify crawl issues, technical problems, content gaps, ranking opportunities, and competitor advantages.
• Build connected groups of content around high-value products, services, industries, customer problems, and geographic markets.
• Improve visibility in traditional search engines and emerging AI-powered answer and discovery platforms.
• Track organic traffic, rankings, qualified leads, local visibility, and other indicators of progress.

Improve Lead Generation and Digital Funnels

• Evaluate how visitors move from website content to inquiries, qualified leads, and sales opportunities.
• Improve calls to action, forms, landing pages, contact paths, lead routing, follow-up processes, and marketing automation.
• Partner with Sales to understand lead quality and identify where leads are being lost.
• Support email, paid media, retargeting, and other digital campaigns tied to defined business objectives.
• Connect website and marketing improvements to measurable commercial outcomes.

Use AI as a Practical Working Tool

• Use AI tools to accelerate competitive research, content planning, first drafts, content analysis, SEO research, reporting, and workflow improvement.
• Review and validate AI-assisted work for accuracy, quality, relevance, and brand consistency.
• Develop repeatable workflows that save time without producing generic or unreliable content.
• Identify practical ways AI can improve the website, content operations, customer acquisition, and internal productivity.
• Treat AI as an execution tool, not as a substitute for judgment, industry knowledge, or hands-on work.

Build a Lean Operating Model

• Establish a practical weekly and monthly cadence for website, content, SEO, and lead-generation improvements.
• Maintain a prioritized backlog of projects, tests, content needs, technical improvements, and competitive opportunities.
• Create straightforward reporting showing completed work, lessons learned, changes made, and resulting business outcomes.
• Manage outside agencies, developers, writers, designers, or contractors when needed while remaining personally engaged in the work.
• After learning the business and demonstrating results, recommend the internal roles, outside resources, tools, and budget needed to scale.
• Help build a small, accountable digital-growth team based on proven needs.

What the First Year Should Look Like

First 30 Days

• Learn Total Warehouse’s business lines, customers, sales process, markets, and current digital capabilities.
• Review the current website, content, analytics, SEO performance, lead flow, technology, and outside resources.
• Compare TotalWarehouse.com with key competitor and industry websites.
• Identify immediate website, content, design, SEO, and conversion improvements.
• Establish baseline measurements and a prioritized working backlog.

Days 31–90

• Begin implementing high-priority website and content improvements.
• Correct obvious SEO, technical, navigation, content, and conversion issues.
• Launch new or improved pages around priority products, services, industries, customer problems, or markets.
• Establish a regular content-development and website-improvement process.
• Create a practical scorecard connecting completed work to traffic, engagement, leads, and sales feedback.

Months 4–12

• Continue improving website design, content quality, search visibility, conversion paths, and lead quality.
• Expand high-performing content and digital programs.
• Develop repeatable competitive research, content, SEO, and reporting processes.
• Improve coordination between the website, CRM, marketing automation, and Sales.
• Recommend a small, lean team and partner structure based on demonstrated workload and opportunities.

How Success Will Be Measured

• Completion and quality of prioritized website improvements.
• Growth in qualified organic and digital leads.
• Increased visibility for priority products, services, customer problems, and markets.
• Improved website engagement and conversion rates.
• Better-performing landing pages, forms, calls to action, and lead funnels.
• Increased production of accurate, useful, customer-focused content.
• Improvements in local search, non-branded search visibility, and competitive search position.
• Clear evidence that digital activity is contributing to sales opportunities and pipeline.
• Development of repeatable processes that can support a small, lean digital-growth team.

Requirements

• 4+ years of hands-on experience in website management, digital marketing, content marketing, SEO, demand generation, or a related field.
• Direct experience improving a company website, not only advising others or managing an outside agency.
• Ability to provide examples of website pages, content, campaigns, SEO improvements, conversion improvements, or digital programs you personally helped create or execute.
• Practical experience with content development, SEO, analytics, website improvement, and lead generation.
• Ability to research competitors and turn observations into specific actions.
• Strong writing, editing, organization, and project-management skills.
• Comfortable working directly in website, analytics, SEO, content, and marketing platforms.
• Practical experience using AI tools for research, content operations, analysis, and productivity, with appropriate human review.
• Ability to work with internal experts and translate technical or industry knowledge into customer-friendly content.
• Willingness to move between planning and execution without requiring a large existing team.
• Ability to work in person at our Anaheim, California office.

Preferred Experience

• Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, or another complex B2B industry.
• Experience working with companies that have multiple products, services, locations, territories, or customer segments.
• Experience with website redesigns, content migrations, CRM integrations, marketing automation, local SEO, or conversion optimization.
• Familiarity with tools such as GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, HubSpot, WordPress, Microsoft Copilot, ChatGPT, Claude, Gemini, or comparable platforms.
• Experience coordinating designers, developers, writers, agencies, contractors, or other specialized resources.
• Experience creating content for complex products or long, consultative sales cycles.

You may be a strong fit if you: 

• Want to personally improve a website rather than only direct other people. 
• Enjoy studying competitors and finding ways to create a better customer experience. 
• Can write, edit, research, analyze, organize, test, and follow through. 
• Are comfortable starting with an imperfect foundation and improving it step by step. 
• Ask questions, learn the business, and seek input from people closest to the customer. 
• Balance speed with accuracy and quality. 
• Use data to make decisions but do not wait for perfect information before acting. 
• Want to earn the opportunity to build a team by first demonstrating what works.