Marketing Manager

Role Purpose

The Marketing Manager will establish and lead the company's marketing function, driving brand awareness, strengthening its digital presence, and developing marketing strategies that support both candidate attraction and client acquisition.

The role will oversee marketing initiatives targeting two key audiences: prospective candidates and employer-clients. This includes managing the company's social media presence, developing recruitment marketing campaigns, creating marketing proposals, and supporting business development initiatives.

As this is a newly established function, the successful candidate will be responsible for developing the marketing strategy, establishing processes, and potentially building a marketing team to support the company's long-term growth.

Key Responsibilities

1. Marketing Strategy & Function Development

• Establish and implement the company's overall marketing strategy aligned with business objectives.

• Develop the marketing function, including its processes, priorities, and execution plans.

• Identify opportunities to strengthen brand positioning and market visibility.

• Develop marketing plans targeting both candidates and employer-clients.

2. Brand Management & Digital Presence

• Strengthen and maintain the company's brand identity across digital platforms.

• Oversee the company's website and social media presence.

• Develop relevant content that communicates the company's services, expertise, and value proposition.

• Ensure consistent brand messaging across marketing channels.

3. Recruitment Marketing & Candidate Attraction

• Develop and execute recruitment marketing campaigns to attract qualified candidates.

• Create targeted campaigns for specific job vacancies, industries, and talent segments.

• Explore creative approaches to improve candidate engagement and application conversion.

• Work closely with recruitment teams to understand hiring requirements and translate them into effective marketing initiatives.

4. Client Marketing & Business Development Support

• Develop marketing proposals, presentations, and materials to support client acquisition.

• Create campaigns that position the company as a credible recruitment and manpower services partner.

• Support business development activities through marketing collateral, market positioning, and promotional initiatives.

• Identify opportunities to expand the company's reach among prospective employer-clients.

5. Social Media & Digital Advertising

• Manage the company's social media platforms and content calendar.

• Plan and execute digital advertising campaigns to improve brand visibility and generate qualified leads or applications.

• Monitor campaign performance, engagement, and audience growth.

• Recommend improvements based on marketing analytics and campaign results.

6. Marketing Technology & Innovation

• Explore and implement AI-powered marketing tools to improve productivity and campaign execution.

• Identify opportunities to integrate marketing activities with ATS and other relevant business systems.

• Leverage available technology to improve audience targeting, campaign management, and performance tracking.

7. Team Leadership & Stakeholder Collaboration

• Build, manage, and develop the marketing team as the function grows.

• Coordinate with recruitment and business development teams to align marketing priorities with operational needs.

• Establish workflows, performance expectations, and reporting processes.

• Manage external marketing partners or agencies when necessary.

Essential Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Relevant experience in marketing, preferably within an overseas recruitment agency, staffing firm, manpower services provider, or related industry.

• Experience developing marketing strategies, proposals, and campaigns.

• Strong knowledge of social media management, digital marketing, and online advertising.

• Experience in developing candidate attraction and employer-facing marketing initiatives.

• Strong communication, creativity, analytical thinking, and execution skills.

• Ability to balance strategic planning with hands-on marketing implementation.