Marketing Data Analyst- Senior Associate

Company Description

Publicis Sapient is a digital transformation partner supporting established organizations in achieving a future, digitally enabled state, both in how they operate and how they deliver value to their customers.We help unlock value through a start-up mindset combined with modern, proven methods. Our approach integrates strategy, consulting, and customer experience with agile engineering and creative problem-solving to deliver measurable business outcomes.Guided by our core values and our purpose, helping people thrive in the brave pursuit of what’s next—our global team of more than 20,000 professionals across 53 offices brings together expertise in technology, data science, consulting, and customer-centricity.By combining these capabilities, we enable our clients to accelerate their businesses through the design and delivery of products and services that their customers truly value.

Overview

We are looking for a skilled Marketing Data Analyst to join our team of bright thinkers and doers. You’ll use your problem-solving creativity to figure out our client’s most complex and challenging problems across different industries. You should be insightful, inquisitive, and naturally collaborative, with a strong desire to share ideas and opinions.  Responsibilities:

• Analyze user journeys, sales and marketing campaigns performance, cross-channel
• Set-up web and mobile tracking, A/B tests, and reporting / dashboards
• Translate and document comprehensive functional and non-functional requirements and specifications to drive solution design and delivery
• Map current and future state processes, ensuring holistic understanding and optimization, identifying operational pain points and improvements
• Champion effective communication and stakeholder engagement
• Create test conditions, drive and participate in testing activities to validate requirements and ensure quality assurance and solution integrity
• Provide hands-on support during project go-live and transition phases
• Work closely with main Marketing, UX, PM and developer colleagues in order to ensure the collection of business requirements/needs, the backlog and roadmap creation and the analysis of the data collected.

Skills & Experience:

• Relevant experience in: Web / App Analytics, Customer Experience, Customer Behavior, A/B testing, Segmentation, Personalization, Martech
• Strong analytical skills and data-driven approach with solid commercial experience
• Stakeholder management skills and clear communication
• Experience with driving strategic programs is preferred.
• Hands-on experience with: Google /Adobe Analytics (or similar), GTM (or similar), Marketing Automation tools, CDP, CRM, PowerBI (and / or other data visualization tools)
• Understanding of key metrics and concepts that impact e-commerce and digital marketing e.g. performance marketing, customer journey management, personalization, funnel analysis, CLTV, online merchandising, SEO/ ASO/GEO, A/B and multivariate testing, customer segmentation, basket abandonment analysis and competitors benchmarking.

Additional Information

Besides an exciting job, here's what you can expect:

• A fast-paced tech environment
• Continuous growth & learning
• Open feedback culture
• Room for own initiative & ideas
• Transparency about results & strategy
• Recognition & reward for hard work
• Working with a flexible schedule 
• Medical subscription
• Meal tickets
• Extra vacation days - starting with 25 vacation days
• Many others perks