Head of Marketing (Growth, Brand & Conversion)

• Location: Remote (Offshore / Outside UK)
• Working Hours: Full-Time, UK Business Hours (GMT)
• Compensation: £750 – £1,000 per month (Depending on experience)
• Key Tools: GoHighLevel (GHL), Asana, Google Workspace
• Reports To: Chief Executive / Leadership Team

About Generation Success

Millions of young people face the toughest route into work in a generation. Talent is everywhere—opportunity is not. Generation Success is an award-winning social enterprise on a mission to change that. We partner with employers to build inclusive talent pipelines and connect young people with career-changing opportunities.

We are launching Generation Success 2.0—a complete rebrand and repositioning. We aren't looking for a passive manager to maintain the status quo; we need a growth-minded leader to optimize our marketing engine, sharpen our conversion funnels, and scale our impact.

The Role: What You Will Own

This is a hands-on leadership role for a data-driven marketer who values conversions over vanity metrics. You will inherit an established marketing infrastructure, a content library, and a supporting team (including a GHL automation specialist and social media assistants). Your job is to lead the strategy, audit the funnels, and drive measurable action.

Key Responsibilities

• Conversion Optimization: Audit and optimize user journeys to convert traffic into registrations, event attendees, volunteer sign-ups, and corporate B2B leads.
• Campaign & Landing Page Management: Oversee front-end campaign execution, landing page design, copywriting, and positioning (primarily using GoHighLevel).
• Brand & Content Strategy: Direct our messaging across social media and digital channels, ensuring every piece of content builds trust, answers objections, and drives action.
• Team Leadership & Workflows: Manage and develop a small remote team. Set clear KPIs, build repeatable processes in Asana, and elevate creative standards.
• Data-Driven Reporting: Track and report on actionable metrics that prove progress, discarding vanity metrics (likes/shares) in favor of ROI and conversion rates.
• AI & Tech Integration: Intentionally integrate AI and automation tools into the marketing workflow to maximize team speed and productivity.

What We Are Looking For (Requirements)

Essential:

• Proven Conversion-Led Marketing Experience: A track record of moving audiences to take measurable actions (applications, sign-ups, booked calls, or sales).
• Hands-on Remote Leadership: Experience managing or coordinating a small team in a remote environment using project management tools (e.g., Asana).
• Funnel Mastery: The ability to look at a landing page or campaign and immediately identify friction points and conversion leaks.
• Mission Alignment: A genuine passion for social mobility, equal opportunity, and youth empowerment.
  

Nice to Have:

• GoHighLevel (GHL) experience (Highly preferred).
• Experience in recruitment marketing, employability, education, B2B lead gen, or events.
• Skills in copywriting, graphic design asset briefing, or performance marketing.
• Comfort using AI productivity tools to streamline workflows.

What Success Looks Like (Your First 90 Days)

Day 1–30 (Learn & Audit): Deep dive into our mission, audiences, existing GHL infrastructure, and campaign data. Identify the biggest immediate conversion leaks.

Day 31–60 (Optimize & Rhythm): Establish a sharp marketing rhythm, clarify content priorities, fix immediate funnel gaps, and introduce streamlined tracking.

Day 61–90 (Lead & Scale): Fully command a high-performing marketing engine showing early, measurable improvements in conversion rates.

This Role is NOT For You If:

• You want a pure "strategy" or advisory role without hands-on execution.
• You measure marketing success by follower counts and likes rather than hard conversions.
• You are uncomfortable with data accountability, tight remote workflows, or adopting new AI technologies.
  

How to Apply

If you are ready to build something meaningful, improve what you inherit, and leave a legacy, we want to hear from you.

You will be asked to upload your CV, share portfolio/case study links, and complete a few brief screening questions regarding your marketing experience and alignment with our mission.

Our Interview Process

We value your time and aim for a practical, transparent process:

1. Application Review
2. Initial Screening Call
3. Focused Practical Task (A brief review of a landing page/funnel; no unpaid trial projects)
4. Final Interview

Equal Opportunity Employer

Generation Success is committed to creating equal opportunities and removing barriers to success. We welcome applications from people of all backgrounds and lived experiences. If you require any reasonable adjustments during the recruitment process, please let us know.