Product Marketing Manager

Responsibilities

Job Summary

 

• The Manager of Marketing Operation is the primary point of contact between the marketing department and company sales, services, finance, procurement and other departments, providing insights on lead flow, campaign results, and budget optimization. The Marketing Operations Manager also is responsible for a Demand Creation team who prospect as well as triage and qualify inbound leads with new and existing customers.
• The Marketing Operations Manager oversees the marketing automation platform and related business tools, including their interoperability and connection to CRM and accounting tools to report on campaign performance, lead waterfall performance, marketing influenced and generated sales, and marketing ROI. Other marketing support functions include but are not limited to providing prospecting resources, partner marketing reporting, customer satisfaction reporting, and strategy for engaging prospects and customers at company-produced events.

• The Manager of Marketing Operation works to create scalable processes that ensure best practices in lead management and database management. The role conducts the complex data and business analyses that inform strategic decisions by stakeholders across the company.

 

Essential Duties and Responsibilities

 

• Manage technical aspects of key sales and marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Manage team of Demand Creation Representatives who identify, and connect with, marketing qualified leads then pass the qualified lead to a sales person who takes over for the rest of the sales process. These representatives also are responsible for prospecting and for adding qualified but not yet sales-ready leads to relevant nurturing campaigns.
• Manage prospecting resources and processes including but not limited to list management, call blitz programs, and market intelligence tools.
• Establish and maintain scalable processes that ensure best practices in campaign, prospecting and lead management. This includes overseeing adherence to our Sales & Marketing SLA’s.
• Create and maintain metrics reports on marketing, partner marketing and sales activities, campaign effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing automation tool and CRM.
• Evaluate new technologies and add-on applications to improve and optimize marketing performance.
• Analyze performance metrics data and leverage it to effectively coach and develop the Lead Development team.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Manage customer satisfaction survey processes and reporting.

 

Other duties assigned as needed

 

Skills and Abilities

 

• Ability to negotiate conflict and maintain constructive working relationships with people at all levels of the organization
• Excellent strategic thinking and structured problem-solving skills
• Ability to balance multiple tasks with changing priorities
• Ability to work and think independently and ensuring to meet deadlines
• Strong organizational skills and excellent attention to detail
• Must have clear and professional communication skills (written and oral) both internally and externally
• Effective communication and interaction with employees, clients, and colleagues and the ability to work effectively with all levels of the organization
• Demonstrated customer service focus and client communication skills
• Ability to handle sensitive and confidential information
• Proficient with Microsoft Office (Word, Excel, Outlook), Microsoft Project and Adobe Acrobat

 

Education and/or Experience

 

• Bachelor’s degree in Marketing, Business Administration, Economics or similar or related field required (MBA is preferred)
• Minimum 3 - 5 years of professional experience creating and managing marketing campaigns and related metric and financial analysis
• Demonstrated experience driving solutions set across development teams through market requirements
• Demonstrated experience with Salesforce.com
• Experience in an global and/or complex matrix business environment is desirable
• Experience developing and implementing business processes and streamlining operations

 

Working Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job operates in a professional office environment. This role uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The work environment is generally moderate in noise (inter-office conversations and computers/printers).

 

 

 

 

Physical Requirements

The physical demands of this position are those that are necessary to meet the responsibilities and essential functions of this position.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

• This position regularly requires employees to sit, walk, and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment

 

Direct Reports

 

• This position does not have direct reports

 

Work Hours

AVI-SPL reserves the right to alter work hours and work location as deems necessary

AVI-SPL is an Equal Opportunity Employer/AA/Disabled/Veteran ProtectedVEVRAA Federal Contractor