Multimedia Specialist

The Multimedia Specialist is responsible for developing creative assets and multimedia content that support marketing campaigns, customer engagement, loyalty initiatives, digital channels, and internal communications.

The role serves as the primary creative production resource within Marketing Shared Services, providing high-quality design, digital content, video editing, and marketing collateral support while ensuring compliance with applicable brand standards.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Key Accountabilities

Graphic design and creative development
Digital content creation
Video production and editing
Marketing collateral development
Social media and website content support
Brand standards compliance
Creative asset management
Marketing project support

Key Responsibilities

Creative Design & Production
Develop marketing and promotional materials across digital and physical channels.
Create campaign assets, advertisements, social media content, presentations, POS materials,
and marketing collateral.
Produce creative materials supporting loyalty, CRM, retail, and category initiatives.

Video & Multimedia Content
Develop and edit video content for marketing campaigns, social media, customer engagement,
and internal communications.
Create multimedia assets that support storytelling and customer engagement objectives. Maintain a library of approved multimedia assets.

Digital Content Support
Develop and adapt content for websites, social media channels, CRM communications, and
customer-facing platforms.
Support content updates and digital publishing activities as required.
Ensure content aligns with campaign objectives and channel requirements.

Brand Stewardship
Ensure all deliverables comply with brand standards, visual guidelines, and customer
experience expectations.
Maintain creative consistency across campaigns and channels.
Support quality assurance reviews of creative outputs.

DECISION MAKING AUTHORITY

Recommend creative approaches and content formats.
Develop and deliver campaign materials within approved brand guidelines.
Escalate significant branding or creative direction issues to the Marketing Enablement Lead.

QUALIFICATIONS

Bachelor's degree or equivalent experience in Graphic Design, Multimedia Arts, Marketing,
Communications, or related disciplines.
3+ years of experience in multimedia development, graphic design, content creation, or
creative production.
Strong proficiency in creative software and multimedia tools.
Experience supporting marketing or digital campaigns.
Experience in retail, FMCG, loyalty, hospitality, or consumer-facing brands.
Portfolio demonstrating design and multimedia capabilities.

Good to have

Professional certifications in Marketing, Digital Marketing, Customer Experience, or related
disciplines.