Multimedia Specialist - Community Relations

Duties The Multimedia Specialist serves as a visual storyteller and creative professional within the City's Community Relations Department. This position creates video, photography, motion graphics, graphics, and digital content that informs, educates, and inspires residents while strengthening the City's brand. Working alongside the Public Information team, the Multimedia Specialist develops campaigns, not just content, producing work for social media, marketing, emergency communications, economic development, public meetings, and community engagement. Videography & Video Production: Plan, shoot, and edit, promotional, educational, informational, and documentary-style videos. Produce short-form vertical videos optimized for Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts. Produce long-form video content for YouTube, presentations, and City initiatives. Capture interviews using professional lighting, audio, and camera equipment. Photography: Capture professional-quality photography of City events, employees, programs, facilities, infrastructure projects, and community activities. Maintain an organized digital photo archive with appropriate metadata and file management. Edit and optimize photographs for print, web, and social media. Social Media Content Creation: Develop visual-first content that increases engagement across City social media channels. Stay current on social media trends, algorithms, and emerging platforms. Create content that balances professionalism with authenticity while remaining appropriate for government communications. Assist with live event coverage. Graphic Design & Visual Communications: Design graphics for social media, presentations, brochures, flyers, newsletters, digital signage, and marketing campaigns. Ensure visual consistency with City branding standards. Storytelling & Campaign Development: Identify and develop compelling stories highlighting City services, capital projects, public safety, parks, special events, employee achievements, economic development, and community partnerships. Collaborate with departments to transform complex information into engaging visual content. Assist with campaign planning and content calendars. Communications Support: Assist with emergency communications by rapidly producing visual content and graphics during incidents or severe weather events. Occasionally assist with website updates and digital communications. Equipment & Digital Asset Management: Operate and maintain, professional camera equipment, drones (if FAA certified), lighting, microphones, gimbals, and editing workstations. Recommend equipment upgrades and maintain inventory. Ensure proper backup and storage of digital assets. Must have and maintain, without interruption, all necessary licenses, certifications, clearances, and/or job requirements. Works the assigned schedule and complies with City timekeeping and attendance policy. Perform other duties as assigned.

Qualifications: Associates or Bachelor's degree in Communications, Journalism, Marketing, Multimedia Production, Digital Media, Film, Graphic Design, or related field. Two (2) to five (5) years of professional multimedia, photography, videography, communications, marketing, journalism, media production, or agency experience. An equivalent combination of education and experience. Valid Texas Driver's License. Applicants must submit a portfolio demonstrating photography, videography, editing, and visual storytelling abilities. Portfolios should showcase work across multiple formats, including social media, campaign-based storytelling, interviews, events, and branded content. Candidates selected for interviews may be asked to complete a practical creative exercise. PREFERRED: FAA Part 107 Remote Pilot Certificate. Adobe Certified Professional certification. Apple Certified Pro certification. Experience with live video production and/or live streaming. Experience in government, advertising, public relations, media, tourism, sports, or creative agency environments. Experience creating motion graphics and supporting live productions. Experience using AI-assisted creative tools responsibly for editing, transcription, captioning, ideation, and workflow efficiency while ensuring originality, accuracy, and compliance with organizational standards.

 

The City of Pasadena offers very generous benefits to all full-time employees. For example:

• Employee-only medical insurance starts as low as $15 per month and the most expensive Employee & Family plan is less than $350 per month.
• The City has its own medical clinic staffed with a M.D. and two medical assistants. Employees and their covered dependents over the age of 5 can visit the clinic FREE OF CHARGE.
• Employees and their covered dependents also have access to Virtual Visits with a medical professional FREE OF CHARGE.
• The City offers college tuition reimbursement of up to $3,500 per year.
• As an employee, you will contribute a portion of your salary each pay-period towards your retirement and the City will match your contribution by 200%. Example, if you contribute $100, the City will contribute $200.
• Civilian employees accumulate vacation at the following rates:
  • Less than 6 years of service - two weeks of vacation per year.
  • From 6 to less than 11 years of service - three weeks of vacation per year.
  • From 11 to less than 21 years of service – four weeks of vacation per year.
  • From 21 to less than 26 years of service – five weeks of vacation per year.
  • From 26 years of service and up – six weeks of vacation per year.