Senior Vice President, Global Strategy & Audience (CPG Client)

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

 

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

 

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

Lead the strategy, audience and media excellence capability agenda for the PepsiCo Above Market partnership. This senior leader will be accountable for designing an integrated global planning architecture, co-developing standards with PepsiCo capability owners, setting clear decision rights and helping markets deliver better planning outcomes without duplicating work. The successful candidate combines exceptional strategic judgment with deep hands-on media planning expertise and the ability to lead enterprise change.

 

Team Context

The role sits within the Publicis Above Market team supporting PepsiCo’s global media transformation. Above Market creates scalable capabilities, standards and operating processes in partnership with PepsiCo; regional and local teams adapt and execute them within agreed guardrails. The team will connect PepsiCo’s Growth Navigator, Better Brand Equity, Brand Roles, TCP 2.0, 5S consumer behaviors, A&M Guidelines and Media Sufficiency into a practical, measurable planning approach. Marcel is a workflow and enablement layer, not a replacement for PepsiCo’s frameworks or decision rights.

Responsibilities

• Own the end-to-end strategic design of the Above Market strategy, audience and media excellence capability stack, translating PepsiCo objectives into a sequenced roadmap, clear outputs, governance and measurable adoption.
• Connect PepsiCo’s existing strategic frameworks into the TCP planning process, specifying when brand role, brand equity job, audience and consumer needs, 5S priorities, sufficiency, investment and measurement decisions are made and approved.
• Partner with PepsiCo’s media strategy and modern connections leads to distinguish non-negotiable global standards from areas of legitimate local planning flexibility; establish an exception and escalation approach.
• Lead development of audience strategy standards, including audience definition, reach and frequency, addressability decision principles, first-party data use cases, activation economics and measurement handoffs, with data and identity specialists.
• Oversee media excellence standards across briefing, connections planning, 5S roles, channel selection, continuity, sufficiency, planning quality, learning agendas and optimization.
• Work with the Publicis Network Operations and Marcel teams to embed approved planning processes into usable workflows, approvals, knowledge assets and reporting, avoiding redundant manual tasks.
• Lead strategic working sessions with PepsiCo, category teams and markets; secure alignment on capability ownership, dependencies, service levels and rollout priorities.
• Create a phased 2027 capability roadmap, including priority pilots, training, adoption metrics and feedback mechanisms, while protecting January 1 transition-critical requirements.
• Provide senior leadership and coaching to strategy/planning talent; ensure recommendations are commercially realistic, analytically sound and grounded in consumer and business outcomes.

Qualifications

• Extensive senior-level experience in integrated media strategy and planning, ideally across complex global or multi-market consumer brands.
• Demonstrated command of audience planning, reach/frequency, media investment and sufficiency, channel strategy, creative/media integration and effectiveness measurement.
• Experience designing and scaling planning frameworks, governance and operational processes across markets, agencies or cross-functional teams.
• Ability to engage credibly with senior client leadership and navigate competing stakeholder priorities and decision rights.
• Strong knowledge of data-driven media, identity/addressability, retail and search discoverability, and modern consumer journeys, without needing to be the specialist technical owner.
• Experience leading teams and translating ambiguous transformation objectives into executable programs and measurable outcomes.

Measures of Success

• An approved, end-to-end planning architecture that preserves PepsiCo frameworks and makes decision points, outputs and owners explicit.
• Agreed global planning standards, audience principles and a practical local exception process.
• Pilot markets using common briefs, 5S strategy outputs, sufficiency inputs and measurement handoffs with reduced rework.
• Clear capability adoption and effectiveness metrics with an actionable 2027 roadmap.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

 

All your information will be kept confidential according to EEO guidelines.

 

Veterans Encouraged to Apply.

 

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/15/2026.