Paid Media Specialist

 About Penbrothers 

Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

 

About the Client 

Our client is a fast-moving, results-driven marketing consulting firm, helping car dealerships grow through creative advertising and content marketing. They blend AI-assisted content creation with strategic messaging to deliver high-quality campaigns that help businesses attract more customers through innovative and unconventional strategies. The client focuses on creating marketing systems that generate leads, increase sales, and drive long-term business growth.

 

About the Role

We are looking for a Paid Media Specialist to own and execute end-to-end paid media campaign management across multiple client accounts. You will be responsible for campaign setup, launch, optimization, monitoring, and reporting across Google Ads and Meta platforms. This role requires a strong analytical mindset, attention to detail, and the ability to manage multiple campaigns while ensuring alignment with client goals.

You will play a key role in driving campaign performance, identifying optimization opportunities, and providing actionable insights to improve results. While your focus will be on hands-on execution, you will also contribute to strategy discussions as needed.

 

What you’ll do

• Own and execute end-to-end paid media campaign management, including campaign setup, launch, optimization, monitoring, and performance reporting across Google Ads and Meta platforms.

• Manage a portfolio of  client accounts

• Conduct daily performance checks across all assigned accounts, monitoring key metrics such as leads, cost per lead (CPL), conversions, impressions, and overall campaign health.

• Proactively identify performance gaps, investigate root causes, and implement data-driven optimizations to improve results and maximize ROI.

• Ensure campaigns are consistently performing at an optimal level aligned with client goals and KPIs.

• Execute digital marketing campaigns across PPC/SEM, Paid Social, and Email Marketing channels.

• Conduct competitive analysis and market research to identify growth opportunities.

• Actively participate in daily team huddles and cross-functional meetings to align on priorities, discuss account performance, and address issues or blockers.

• Collaborate with internal stakeholders (account managers, digital team, etc.) to ensure seamless execution and alignment on client strategies.

• Provide clear and concise updates and insights to both internal teams and clients, ensuring transparency on campaign performance.

• Join client calls as needed to discuss campaign performance, address concerns, or provide recommendations.

• Stay updated on industry trends and best practices, applying them across campaigns. 

What You Bring

• Bachelor’s degree or equivalent relevant experience

• 3 –5 years of experience managing multiple PPC or paid media accounts

• Proven experience with:

• Google Ads Editor

• Facebook Ad Center / Meta Ads Manager

• Microsoft Excel or Google Sheets

• Microsoft Word or Google Docs

• Strong analytical skills with the ability to interpret data and optimize campaigns

• Excellent written and verbal communication skills

• Ability to manage multiple accounts and meet deadlines in a fast-paced environment

 Nice to Have

• Google Ads and/or Google Analytics certifications

• Experience with Google Tag Manager

• Familiarity with third-party PPC management tools

• Background in automotive marketing (a plus but not required)

• Strong copywriting skills with a focus on conversion-driven messaging

 

 Our Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

 

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

 

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. 

·   Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. 

·   Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

·   Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. 

·   Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.