Lead Engineer (Web) - CONSUMER EXPERIENCE ENGINEERING

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

About the Organisation & Role:

You will be part of the Consumer Experience Engineering organisation responsible for building fast, intuitive, accessible and premium digital experiences across web and mobile. The organisation owns the web & mobile platforms, engineering delivery for consumer-facing journeys, shared design systems, performance, accessibility and AI-native engineering practices that help product teams deliver consistent, reusable, high-quality consumer experiences across the globe.  

The Lead Engineer (Web) is responsible for defining frontend architecture, providing technical leadership, and delivering scalable, reliable, accessible, and high-performing consumer-facing digital experiences.

What you will do:

• Lead the architecture, design, development, and evolution of large-scale consumer-facing web applications.

• Define frontend engineering standards, architectural principles, reusable patterns, and development best practices.

• Provide technical direction for solutions built using ReactJS, TypeScript, Next.js, and GraphQL.

• Design scalable, modular, maintainable, secure, and reliable frontend application architectures.

• Lead frontend system design and evaluate architectural trade-offs aligned with business and engineering goals.

• Define API-first and headless architecture patterns for integrating commerce, content, and enterprise platforms.

• Partner with Product, Design, Architecture, Quality Engineering, and Platform teams to deliver optimized consumer journeys.

• Drive frontend performance engineering with a strong focus on Core Web Vitals and real-user experience.

• Define strategies for rendering, code splitting, lazy loading, asset optimisation, caching, and bundle management.

• Apply CDN and edge technologies to improve application performance, scalability, and global availability.    

• Ensure digital experiences meet WCAG accessibility standards and inclusive design principles.

• Partner with UX and Design teams to develop reusable components and evolve enterprise design systems.

• Support feature flagging, experimentation, A/B testing, and data-driven optimisation of consumer journeys.

Mentor frontend engineers and provide technical guidance on architecture, design, coding, testing, and troubleshooting

YOUR TALENT

• 10+ years of software engineering experience with significant expertise in frontend application development.

• 3+ years of experience leading a technical capability, project or engineering team.

• Strong hands-on expertise in ReactJS, TypeScript, JavaScript, Next.js, and GraphQL.

• Deep understanding of browser fundamentals, rendering behaviour, web standards, and frontend application lifecycles.

• Proven expertise in frontend system design, application architecture, and modern engineering patterns.

• Experience designing scalable, modular, reliable, secure, and maintainable frontend applications.

• Strong knowledge of server-side rendering, static generation, client-side rendering, and hybrid rendering strategies.

• Strong understanding of application state management, data-fetching, caching, and synchronisation patterns.

• Experience designing reusable components, shared libraries, and scalable frontend platforms.

• Strong understanding of secure frontend development, authentication, authorization, and consumer data protection.

• Proven experience improving Core Web Vitals, page-load performance, responsiveness, and runtime efficiency.

• Strong knowledge of CDN, edge computing, browser caching, asset optimisation, and content delivery strategies.

• Strong understanding of consumer journeys, conversion optimisation, personalization, and digital experience quality.

• Practical knowledge of WCAG standards, semantic HTML, keyboard accessibility, and assistive technology compatibility.

• Experience with experimentation platforms, feature flags and A/B testing.

• Strong understanding of design systems, reusable component libraries, responsive design, and UX engineering principles.

• Proven ability to influence architecture and engineering practices across multiple teams without direct authority.

• Excellent problem-solving, communication, technical leadership, stakeholder management, and decision-making skills.

• Experience designing or delivering headless and composable commerce solutions is preferred.

• Proven ability to drive architectural decisions, influence technical direction and mentor engineers.

• Experience using coding agents, LLMs or AI-assisted engineering tools to improve software delivery and developer productivity.

• Experience in eCommerce, retail, or consumer digital products is strongly preferred.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.