Brand Manager

ABOUT US

HyperionDev is one of the largest providers of accelerated online education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, University of Chicago, UCT and Stellenbosch University to deliver structured technical and digital courses and bootcamps that accelerate people into fulfilling careers. We have been recognised as one of the top education technology scaleups in the world and have gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global digital skills gap by integrating online education with human mentorship and expert code review, powered by a workforce in Southern Africa, to lower the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries.

Our ecosystem also includes HyperDev, a developer-focused spin-out building AI tools that help people turn ideas into working software while retaining control over their code. HyperDev extends our mission beyond education, supporting how developers build, learn and grow throughout their careers.

We're backed by nearly 2000 investors and have raised the largest crowdfunding round for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE 

• Define the strategic and tactical brand execution direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev and/or partner brands.
• Drive HyperionDev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.
• Own best-practice brand positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.

RESPONSIBILITIES

• Brand Strategy; you’ll build and execute a brand marketing strategy to help improve the brand positioning of products in the local and international markets, to help Performance Marketing & University Partnerships achieve product-market fit.
• Establish Detailed Documentation; you’ll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.
• Brand Champion; help inform the overall marketing strategy with valuable marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Content Performance; understand what content works on which channels and how to generate large volumes of earned and unpaid traffic through smart channel mixing.
• Customer Research; build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.
• Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.
• Stakeholder Management: work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions' marketing teams.
• Marketing Operations: efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.
• Performance metrics: support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.