Media Planner

Company Description

Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Overview

As an Integrated Media Planner, you will be responsible for crafting and executing holistic media strategies, with an estimated split of 70% digital and 30% offline (TV, OOH, and non-traditional media). You’ll play a key role in turning strategic direction into actionable plans, collaborating with internal teams and external partners to ensure effective delivery and optimization.

 

What We’re Looking For

Result-Oriented

You take ownership of performance and outcomes. You’re proactive in managing media plans, collaborating with cross-functional teams, and optimizing for KPIs. A continuous improvement mindset is essential.

 

Strategic Planning & Execution

You think beyond tactics. Working closely with the Digital Manager and Account Lead, you’ll implement integrated strategies that align with client objectives and deliver business impact.

 

Integrated Mindset

You understand that media is only one part of the bigger picture. You can connect media strategies with creative messaging, customer journeys, and brand objectives across channels. You’re comfortable collaborating with creative, social, PR, and data teams to deliver integrated campaigns that drive impact beyond impressions.

 

Adaptable & Agile

You stay ahead of platform updates (Google, Facebook, TikTok) and rapidly evolving trends. You’re eager to test, learn, and adapt quickly to ensure we stay competitive in a dynamic landscape.

 

Precision & Accuracy

You’re detail-driven and organized, with strong data handling skills. From planning documents to campaign reports, your work is clean, clear, and client-ready.

 

Globally Informed, Locally Applied

You have a strong pulse on both global best practices and the local Vietnam market. You can localize global strategies and case studies to tackle regional brand challenges effectively.

Responsibilities

Key Responsibilities

Planning

• Develop integrated media proposals, media plans across digital, TV, OOH, sponsorships, activations, etc. when needed
• Support AOP development and join pitches when needed
• Align strategy with client objectives and internal direction

Campaign Management & Reporting

• Monitor and optimize campaign delivery across platforms
• Consolidate campaign reports: weekly performance, post-buy reviews, competitor tracking, and periodic reviews
• Integrate reports from other media or external partners
• Deliver accurate, insightful monthly account-based reports

Stakeholder Management

• Ensure clear, timely communication with both clients and internal teams
• Coordinate workflow with external vendors, media owners
• Support new initiatives or testing with platform partners

Billing & Internal Process

• Ensure timely and accurate billing aligned with internal SOPs

Qualifications

Qualifications

• 2 - 3 years of experience in a media or digital agency, preferably in Vietnam or similar growth markets
• Solid hands-on experience with platforms: Google Ads, Facebook Ads; TikTok is a plus
• Understanding of media channels including TV, OOH, and sponsorships
• Familiar with tools like Google Analytics, Google Trends, Adobe Omniture
• Strong analytical and reporting skills
• Excellent communication and presentation skills in English and Vietnamese
• A team player with a growth mindset and sense of ownership