National Sales Director (NSD)

Description

Left Hand Collective is seeking an experienced, visionary, and results-driven National Sales Director to lead our sales and distribution efforts in all markets. The National Sales Director owns all commercial strategy, national distributor networks, national key accounts, and direct field sales teams. This role provides effective communication and inspiring leadership to drive sales, margin generation, and net profitability targets while staying on budget.

ESSENTIAL FUNCTIONS & DUTIES

Commercial Strategy

· Develops and executes national sales strategies to hit volume, revenue, and gross margin goals across all distribution channels.

· Owns overall Annual Business Planning for the sales organization, aligning portfolio goals with regional dynamics.

· Analyzes market trends, depletion data, and VIP/iDig, Karma, and Byzzer reports to identify growth opportunities, portfolio gaps, and distribution wins.

Key Account & Chain Management

· Directly owns the chain sales effort — presentations, promotional calendars, merchandising/auditing, and seasonal releases — across Off-Premise and On-Premise accounts.

· Directs work building recurring reports, buyer presentations, and data analysis (VIP/iDig, Karma, Byzzer, Nielsen) to support chain strategy; reviews and approves deliverables.

· Develops and cultivates new, and maintains existing, key account relationships nationally and regionally; personally leads major retail buyer presentations.

· Ensures chain authorizations and programs are executed to maximize sales, and that pricing/promotion information is communicated accurately to key accounts.

Cross-Functional & Pricing Strategy

· Acts as a liaison between the sales team and other departments, sharing key information that enables timely, well-informed decisions.

· Collaborates with Marketing, Accounting, and Production teams on go-to-market pricing strategy, ensuring brewery margin goals are maintained.

· Works with Scheduling team to integrate sales projections with capacity.

Fiscal Responsibility

· Oversees and manages sales budgets, including chain and territory expense budgets and Distributor billbacks.

· Analyzes all budgets regularly to ensure appropriate spending and ensures expense policy guidelines are followed by the entire sales team.

REQUIREMENTS

• Maintains a valid state driver's license.

• Willingness to travel up to 40-50% nationally for distributor meetings, key account presentations, and account visits with sales team and distributor sales teams.

• Works late nights, early mornings, weekends, and holidays to support sales activities as required.

• Maintains professionalism on social media platforms and in on-premise/tasting environments.

QUALIFICATIONS & EXPERIENCE

• Experience: 8-10+ years of sales leadership experience within the beverage alcohol industry 

• Track Record: Proven success managing national distributor networks, national/regional chain accounts, and multi-state field teams.

• Data-Driven: Proficiency with VIP (iDig/SRS), Karma, Encompass, Byzzer, and IRI/Nielsen data, and KARMA, to turn insights into action.

• Comfortable directing outsourced/agency support to extend team capacity without a direct-report layer.

• Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience).

CORE COMPETENCIES

• Strategic Vision: Translates brewery-wide goals into actionable market-level sales plans.

• Relationship Building: Creates trust and strong alignment with distributors, retailers, suppliers, and internal teams.

• Leadership & Coaching: High emotional intelligence with a focus on empowering employee-owners.

• Passion for Craft: Genuine appreciation for independent craft beer and Left Hand's community-driven culture.

CORE VALUES: 

We strive to thrive every day through our Core Values which define our culture and shape how we approach our customers.

· Do the Right Thing. Promote Safety, Trust, Accountability, and Responsibility in all relationships (be a STAR to your fellow co-owner).

· Embrace Differences. Understand and appreciate the uniqueness of each individual — together we are stronger. We encourage healthy debate and differences of opinion.

· Help Others. Contribute positively to each other and to our communities where we work, live, and play.

· Improve Yourself. Pursue individual growth and learning, be passionate with a good attitude, and endeavor to maintain a healthy work/life harmony.

· Be an Owner. Explore initiatives to bring about positive results which foster pride in the workplace and strengthen One Team.

THE IDEAL CANDIDATE WILL HAVE:

This is a full-time position with a benefits package including medical, dental, vision, 401(k) retirement plan, ESOP, paid time off, and of course world-class beer. 

In line with our Core Value of Embrace Differences, we welcome diversity of thought, culture, and background. We recruit, employ, train, and compensate regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.

We are eager to attract diverse talent to join, stay, and do their best work at Left Hand.

We are interested in finding the best candidate for the job. That candidate may be one who comes from a less traditional background. We encourage you to apply, even if you do not meet every one of the qualifications listed.

We are proud to be an Equal Opportunity Employer.

Pay Band: $105,000-$125,000 with a 20% bonus based on additional margin generation like-for-like sales. (Depending on experience).

This job posting is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations.

This posting closes EOB, 9/10/2026 (We reserve the right to close postings sooner).