GTM

About Aside

Aside is an AI browser that gets real work done across the websites you already use. It uses your browser session to operate email, dashboards, internal tools, docs, and spreadsheets, and can keep working on tasks that take minutes or hours.

Its browser agent scores 99.0% on Mind2Web, 40% smarter than Claude Cowork with Opus 4.7. Aside runs local-first, with memory and data protected on the user’s device.

After our viral launch in June 2026, we reached 20K+ users and 3M+ views within two weeks. We’re backed by Y Combinator and angels including Dane Knecht of Cloudflare.

The Context

Our launch proved that people want an AI browser that can do real work. The next challenge is turning that demand into a repeatable growth engine without losing the clarity and taste that made the product spread in the first place.

We’re looking for our first GTM hire to own how Aside reaches, activates, and retains users. This is not a narrow performance marketing role. You’ll work across product launches, positioning, content, creative, community, lifecycle, and paid growth.

The Role

You will own how we acquire users and how Aside shows up in the world.

You will:

• Lead product launches. Turn new capabilities into clear stories, demos, landing pages, launch videos, and campaigns that people want to share.
• Build a creative engine. Produce and test product demos, founder-led content, user stories, short-form video, static creative, and UGC at a steady cadence. Develop a point of view on what makes a hook work.
• Find repeatable acquisition channels. Test paid campaigns across Meta, TikTok, Google, and emerging channels. Read the data, kill what is not working, and scale what is.
• Build organic growth loops. Develop referrals, SEO, programmatic pages, partnerships, community programs, and other channels that compound without depending on paid spend.

What we’re looking for

• Evidence of growth. You can point to a channel you scaled, a launch you led, CAC you reduced, or a product you helped grow from zero.
• Exceptional communication. You can turn a complex AI product into a simple, specific story without generic marketing language.
• Creative and analytical range. You are equally comfortable writing copy, directing a video, building a landing page, and reading a conversion funnel.
• Product instinct. You care about what we build, not just how we promote it. You can identify product changes that improve acquisition, activation, or retention.
• Proactivity. You ship campaigns and experiments without waiting for a perfect brief or asking permission for every test.

How we work

• We’re a small, talent-dense team. Everyone has broad ownership.
• You'll work directly with the founders.
• You’ll directly talk to users through our community and interviews.
• Our office is based in San Francisco.
• We can help on housing (we have co-living house).