- Location
- Cairo
- Type
- Full-time
- Department
- Marketing
Description
ARQQA is looking for a data-driven SEO Specialist to improve organic search visibility, increase qualified website traffic, and support clients’ long-term digital growth. The ideal candidate has hands-on experience in technical SEO, keyword research, on-page optimization, content optimization, and performance analysis.
Key Responsibilities
- Develop and execute SEO strategies aligned with client business objectives and organic growth targets.
- Conduct keyword research to identify relevant search opportunities, user intent, and content gaps.
- Perform technical SEO audits and identify issues affecting crawling, indexing, website structure, and search performance.
- Optimize website pages, including titles, meta descriptions, headings, internal links, URLs, and on-page content.
- Conduct competitor analysis to identify ranking opportunities, content gaps, and areas for improvement.
- Develop content recommendations and SEO briefs in collaboration with Content Creators and Account Managers.
- Optimize existing website content and support the development of new search-focused landing pages and articles.
- Monitor organic traffic, keyword rankings, click-through rates, impressions, and other relevant performance indicators.
- Use Google Search Console, Google Analytics 4, and professional SEO tools to analyze performance and identify opportunities.
- Identify and address issues related to website speed, mobile usability, structured data, redirects, canonical tags, and duplicate content.
- Monitor backlink profiles and identify relevant, ethical link-building opportunities.
- Prepare SEO performance reports, explain findings, and recommend actionable improvements.
- Stay updated on search engine algorithm changes, SEO best practices, and developments in AI-driven search.
- Coordinate with developers, content teams, and other stakeholders to implement technical and content recommendations.
- Track SEO tasks and implementation progress to ensure recommendations are completed effectively.
Requirements
- 2–4+ years of practical experience in SEO.
- Previous experience working with multiple websites or clients in an agency environment is an advantage.
- Strong understanding of technical SEO, on-page optimization, keyword research, and content optimization.
- Hands-on experience with Google Search Console and Google Analytics 4.
- Familiarity with tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Understanding of website architecture, crawling, indexing, redirects, canonicalization, and structured data.
- Ability to interpret SEO data and turn findings into practical recommendations.
- Basic knowledge of HTML and website content management systems such as WordPress is an advantage.
- Strong analytical, research, and problem-solving skills.
- Good communication skills and the ability to explain SEO concepts clearly.
- Strong attention to detail and ability to manage multiple projects and deadlines.
What We’re Looking For
- A proactive SEO professional who combines technical knowledge with analytical thinking and can turn search data into measurable improvements in organic visibility, traffic quality, and website performance.