- Location
- Limassol
- Type
- Full-time
- Seniority
- Lead
- Experience
- 5+ years
- Education
- Master
- Closing date
- Today
- Source
- ApplyToJob
Description
Spotware is looking for a Demand Generation Lead to build and own a scalable B2B demand generation engine for our product portfolio.
This is a senior hands-on role for someone who can see the full revenue funnel, identify problems, propose solutions, and execute them independently. We are looking for a person who can build demand generation systems, not just run separate campaigns.
What You Will Own
- Demand generation strategy and execution for key B2B segments: brokers, prop firms, fintech companies.
- Full-funnel lead generation: from TAM research and audience building to nurturing, qualification and Sales handover.
- Creation of scalable acquisition funnels for different products, markets and ICP segments.
- Campaign planning across paid media, outbound, email, webinars, content, partner campaigns, landing pages and lead magnets.
- Lead nurturing sequences for cold, warm and existing database segments.
- TAM collection, segmentation, enrichment and prioritisation using tools, data sources and AI workflows.
- AI-assisted lead research, account enrichment, personalisation and campaign operations.
- CRM and funnel hygiene together with Marketing and Sales.
- Continuous improvement of MQL to SQL conversion, lead quality and pipeline contribution.
Key Responsibilities
- Build demand generation funnels for Spotware products and audience segments.
- Define target audiences, ICP segments, buyer personas and account lists for campaigns.
- Collect, clean, segment and enrich TAM lists using tools such as Apollo, LinkedIn, HubSpot, Clay-like workflows or AI agents.
- Create outreach and nurture sequences for different funnel stages: cold awareness, product education, reactivation, retargeting and Sales acceleration.
- Plan and launch multi-channel campaigns across LinkedIn Ads, Google Ads, email, outbound, webinars, content and landing pages.
- Develop campaign messaging, angles, offers and CTAs based on audience pain points and commercial priorities.
- Build and optimise HubSpot workflows, lists, forms, lead scoring logic and nurture flows.
- Use AI agents, MCP servers, custom skills and automation workflows to improve research, enrichment, content production, reporting and campaign execution.
- Analyse campaign and funnel performance to identify bottlenecks and propose clear next actions.
- Work closely with Sales to understand lead quality, objections, lost reasons and deal progression.
- Create feedback loops between Marketing and Sales to improve targeting, messaging and qualification.
- Own reporting on leads, MQLs, SQLs, CPL, conversion rates, pipeline influence and campaign ROI.
- Turn successful campaigns into repeatable playbooks and scalable processes.
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, revenue marketing or lead generation.
- Proven experience building full-funnel B2B acquisition systems, not only managing individual campaigns.
- Strong understanding of ICP, TAM building, segmentation, enrichment, lead nurturing and Sales handover.
- Experience with HubSpot or similar CRM / marketing automation platforms.
- Experience with LinkedIn Ads and B2B paid acquisition.
- Experience creating email sequences, nurture workflows and outbound campaigns.
- Ability to write clear campaign copy for ads, emails, landing pages and outreach.
- Strong analytical skills and ability to connect marketing activity with pipeline and revenue outcomes.
- Advanced practical experience using AI tools, AI agents and automation in real marketing workflows.
- Strong ownership, problem-solving mindset and ability to work independently.
Conditions
- Private medical insurance.
- Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup.
- Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare.
- A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays.
- Fair remuneration based on your experience, skills, and level of responsibility.
- Welcome Baby Bonus and Baby Box to celebrate the arrival of a child.
- Birthday voucher.
- Partial compensation for sports activities and wellness initiatives.
- Greek language classes.
Skills
SQLHubSpotGoogle Ads
