Area Sales Manager

Description

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• Great work and social environment
• Paid Time-Off
• Health Insurance
• Dental Insurance
• 401k Savings Plan
• Company Paid Life, Short Term and Long Term Disability Insurance
• Flexible Spending Benefits
• And more!

Frank Beer Distributors in Milton, WI is now hiring an Area Sales Manager. The team members of Frank Beer Distributors are committed, innovative leaders of the beverage industry through marketing, selling, distributing, merchandising, and servicing quality products to our valued customers. 

The Area Sales Manager leads and develops a team of Sales Representatives while driving sales growth and strengthening customer relationships across assigned on-premise and/or off-premise accounts. This role focuses on coaching employees, growing market share, executing sales strategies, and delivering exceptional customer service.

What You'll Do

• Lead, coach, and develop a team of Sales Representatives to achieve sales goals and drive performance. 
• Build and maintain strong relationships with retailers, suppliers, and internal teams. 
• Identify growth opportunities, manage key accounts, and execute sales and promotional initiatives. 
• Monitor sales performance, inventory, pricing, displays, merchandising, and product placement. 
• Conduct sales meetings, product presentations, and training sessions. 
• Resolve customer concerns while ensuring excellent service. 
• Analyze market trends, competitive activity, and sales data to develop business strategies. 
• Provide route coverage when needed and support special projects. 

Off-Premise Focus

• Execute chain promotions, shelf resets, merchandising, and display compliance. 
• Partner with space planning teams to optimize product placement. 

On-Premise Focus

• Conduct staff trainings, coordinate tastings and events, and support promotional activities. 

Requirements

What We're Looking For

• High school diploma or GED required; bachelor's degree preferred. 
• Three or more years of sales experience, preferably in the beverage or CPG industry. 
• Previous leadership or supervisory experience preferred. 
• Strong communication, organization, coaching, and relationship-building skills. 
• Ability to analyze data, solve problems, and make sound business decisions. 
• Valid driver's license, reliable transportation, and ability to obtain required liquor salesperson permits. 
• Willingness to work flexible hours, including evenings and weekends as needed. 

Physical Requirements

• Regularly lift up to 40 pounds; occasionally up to 160 pounds with assistance. 
• Frequent standing, reaching, bending, and driving throughout the workday. 

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.