Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength, we’re not just building equipment—we’re shaping the future of fitness and inspiring healthier lives around the world. As the global leader in commercial fitness equipment, we design and manufacture innovative, high-performance solutions that power workouts everywhere.

We’re looking for a motivated early-career professional to join our team as a Field Sales Associate supporting our U.S. Military segment.

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week across the East Coast, with a primary focus on the DC–Northern Virginia to Norfolk corridor. Candidates based in DC, Northern Virginia, or Norfolk are strongly preferred, given the territory alignment.

The position offers hands-on sales training and mentorship, with meaningful engagement across military installations and partners. It aligns closely with our core values—putting customers first, collaborating as one team, and driving innovation in fitness.

Compensation & Perks

• Uncapped Earning Potential: Competitive Base + Monthly Incentives
• Fully Equipped: Car allowance, gas reimbursement, and company card
• Total Rewards: Full health benefits and 401(k) match
• Culture First: A fitness-forward, growth-focused environment

 

As our Field Sales Associate, you will:

• Support sales efforts across military installations and partners within the DC–Norfolk corridor and broader East Coast military network
• Navigate structured purchasing and procurement processes with guidance from the team
• Build and maintain relationships with key stakeholders across multiple installations
• Support opportunities tied to facility upgrades, refresh cycles, and new builds
• Maintain strong organization and documentation across sales opportunities
• Consistently follow up to manage relationships and foster long-term customer connections

What Life Fitness / Hammer Strength is looking for in our Field Sales Associate:

• 1-2 years of experience in sales or customer-facing roles (preferred)
• Strong organization, attention to detail, and follow-through
• Interest in long-term career development within government, military, or structured selling environments
• Ability to manage longer timelines and multiple stakeholders
• Based within or willing to travel consistently throughout the DC–Norfolk corridor
• Prior military service, federal agency experience, or familiarity with secure, highly structured environments (strongly preferred)
• Comfortable complying with security protocols, background checks, and base access requirements
• Ability to operate professionally within established chain-of-command structures

We welcome transitioning service members and veterans. The skills required for this role align closely with individuals from the following occupational specialties:

• Army / USMC: 79R, 79T, 92Y, 92A, 42A, 8411, 3043, 0111

• Air Force: 8R000, 2G0X1, 3F5X1

• Navy: LS, NC, PS

Candidates from all occupational specialties with strong organizational and relationship-building skills are encouraged to apply.

#MOS79R #MOS79T #MOS92Y #MOS92A #MOS42A #MOS8411 #MOS3043 #MOS0111 #AFSC8R000 #AFSC2G0X1 #AFSC3F5X1 #NavyLS #NavyNC #NavyPS

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Washington, DC and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.