Digital Content Specialist

About Us 
GOAL has responded to the world’s major humanitarian crises since its founding in 1977, working with vulnerable communities in 14 countries across the globe with a dedicated team of personnel. While GOAL continues to be an agile first-responder to humanitarian crises, it is also committed to working with vulnerable communities to help them survive crises and support them on the road to recovery.

 

Job Purpose

Reporting to the Head of Communications, the Digital Content Specialist will create engaging, high-quality multimedia content that showcases the impact of GOAL’s work around the world. You’ll develop content from concept through to publication across web, social media and other digital channels, helping to strengthen GOAL’s brand and support fundraising, advocacy and engagement.

This is a hands-on, creative role for a strong storyteller who is confident across video, photography and written content, with an understanding of how audience insights and digital performance can inform creative decisions. You’ll work closely with programme and country teams to identify and tell compelling stories from across GOAL’s global portfolio.

Key Areas of Responsibility:

Content Creation & Storytelling

• Create engaging video, photography and written content for digital channels
• Plan, film and edit video and photography for web, social media, fundraising and advocacy
• Interview programme participants, staff and other stakeholders to develop compelling stories
• Adapt content for different audiences, platforms and communications objectives
• Ensure content meets GOAL’s brand, safeguarding and ethical storytelling standards
• Build a strong pipeline of human-interest stories from GOAL programmes

Digital Publishing & Social Media

• Publish and optimise content across GOAL’s website and social media channels
• Create digital-first content and support social media campaigns
• Keep website content accurate, accessible, engaging and aligned with user needs
• Monitor digital trends and identify opportunities for creative storytelling
• Support integrated communications, fundraising and advocacy campaigns

Content Performance & Insights

• Monitor and analyse content performance across digital channels
• Use audience insights and analytics to inform content planning and creative decisions
• Report on engagement and recommend improvements to increase reach and impact
• Contribute to a culture of testing, learning and continuous improvement

Collaboration & Content Gathering

• Work with country and programme teams to identify stories and content opportunities
• Support colleagues with photography, video and mobile content creation
• Build effective relationships across GOAL’s global network
• Travel internationally, where required, to gather stories and content from GOAL programmes (approximately 10%)

Skills & Qualifications

• Minimum 3 years’ experience producing digital and multimedia content
• Strong portfolio demonstrating high-quality video, photography and written content
• Excellent video production and editing skills, with experience using Adobe Premiere Pro, Photoshop and Lightroom
• Strong storytelling, interviewing, writing and editorial skills
• Experience creating and publishing content across websites and social media
• Understanding of digital analytics and audience engagement, with the ability to use insights to inform creative decisions
• Strong organisational skills and the ability to manage multiple projects and deadlines
• Creative, proactive and confident in making editorial and content decisions
• Understanding of safeguarding, informed consent and ethical storytelling
• Excellent written and verbal English
• Willingness and ability to undertake international travel 10%, including to challenging contexts where required

Desirable

• Qualification in Journalism, Communications, Digital Media, Film Production or a related discipline
• Experience working in the humanitarian, development or NGO sector
• Experience working in fragile or emergency contexts
• Experience using Google Analytics, Looker Studio or similar tools
• Experience supporting digital fundraising or advocacy campaigns
• Experience working with a CMS, such as WordPress
• Understanding of accessibility and inclusive communications

Please note: Candidates shortlisted for interview will be required to submit a portfolio demonstrating relevant examples of their creative and digital content work.

**GOAL offers staff flexible working with our hybrid model, we require our HQ employees to work 2 days per week from our office in Dun Laoghaire, Dublin**

We strongly encourage you to apply even if you do not meet every single requirement listed.  At GOAL we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just contact our Recruitment Team at [email protected]  

GOAL commitment to Diversity, Equity and Inclusion:
GOAL is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We foster an inclusive culture where all voices are heard and valued, we are particularly eager to receive applications from women (and other underrepresented groups). We know that the more inclusive we are, the better our work will be.

All employees share in the responsibility for fulfilling GOAL’s commitment to equal employment opportunity and equal treatment. GOAL does not discriminate against any employee or volunteer; or any applicant for employment or volunteering on the basis of age, gender identity, ancestry, political opinion, civil status, medical condition, ethnic background, disability, race, religion, sexual orientation, or any other characteristic protected by applicable laws.

 

Accountability within GOAL
A commitment to GOAL values and GOAL’s integrity framework is critical to working with GOAL. Any candidate offered a job with GOAL will be expected to adhere to the following key areas of accountability: 1) Comply with GOAL’s policies and procedures with respect to safeguarding, code of conduct, health and safety, confidentiality, do no harm principles and unacceptable behaviour protocols; 2) Report any concerns about the welfare of a child or vulnerable adult or any wrongdoings within our programming area; 3) Report any concerns about inappropriate behaviour of a GOAL staff or partner.

Safeguarding
Children and vulnerable adults who come into contact with GOAL as a result of our activities must be safeguarded to the maximum possible extent from deliberate or inadvertent actions and failings that place them at risk of abuse, sexual exploitation, injury and any other harm. One of the ways that GOAL shows this on-going commitment to safeguarding is to include rigorous background and reference checks in the selection process for all candidates.

General Terms and Conditions
This Job Description only serves as a guide for the position available. GOAL reserves the right to change this document.