Media Planning & Activation Specialist

Job Title: Media Planning & Activation Specialist

Location: Singapore Land Tower (On - site)

Company: Helios Media

 

About Us:

At Helios, we embrace the power of innovation and forward-thinking, understanding that ideas can transcend borders and create a ripple effect globally. We pride ourselves on our ability to turn pragmatic concepts into proven realities, making excellence in execution our standard. In a world where change is the only constant, we thrive on the edge, transforming ambition into tangible success.

Our company was founded on a vision of illuminating new possibilities for our clients. From the very beginning, we've been dedicated to guiding businesses to new heights, evolving from a spark of inspiration into a guiding light in the industry. We see growth as an ongoing journey, continually pushing the limits, embracing new challenges, and learning from every experience. 

Join us as we redefine what's possible and shape the future together.

Job Overview:

We are seeking a Media Planning & Activation Specialist with strong hands-on experience in digital campaign setup, campaign management, optimisation, and performance reporting.

This is a highly execution-focused role, with approximately 50–60% of the position focused on campaign activation and optimisation, 20–25% on performance reporting and insights, and 10–15% on media planning and strategic support.

The ideal candidate is comfortable working directly within advertising platforms to set up, launch, monitor, and optimise campaigns, while also being able to analyse campaign performance and translate data into clear insights and recommendations for clients.

Hands-on experience with Meta Ads Manager and Google Ads is required. Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, or other digital and retail media platforms is a strong plus.

The role will support multiple client accounts and work closely with account management, strategy, creative, and media teams to ensure campaigns are launched accurately, monitored proactively, and reported clearly against client objectives and KPIs.

Core responsibilities

1. Campaign activation & optimisation — 50–60%
2. Reporting & insights — 20–25%
3. Media planning & strategy — 10–15%
4. Client / internal coordination — ~10%

Campaign Activation & Optimisation — 50–60%

• Execute hands-on setup, launch, management, and ongoing optimisation of paid media campaigns across Meta Ads Manager and Google Ads.
• Set up campaign structures, audiences, targeting, budgets, bidding, placements, creative, objectives, and other campaign parameters.
• Manage campaign launches from initial setup through to completion, ensuring campaigns are delivered accurately and on schedule.
• Conduct thorough campaign QA prior to launch, including budgets, targeting, creative, URLs, tracking, naming conventions, and campaign settings.
• Monitor campaign pacing, spend, delivery, and performance regularly, proactively identifying issues and optimisation opportunities.
• Optimise campaigns against relevant KPIs, including reach, impressions, traffic, CTR, CPC, conversions, CPA/CAC, ROAS, and other client-specific objectives.
• Conduct ongoing testing across audiences, creative, placements, bidding strategies, and campaign structures where appropriate.
• Manage campaign budgets and ensure spend is paced appropriately throughout the campaign lifecycle.
• Coordinate with platform representatives and media partners where required to resolve campaign or delivery issues.
• Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, or other retail and digital media platforms is a strong plus.

Reporting & Insights — 20–25%

• Own recurring campaign reporting across assigned client accounts.
• Monitor and consolidate campaign performance data across platforms and channels.
• Analyse campaign, audience, creative, and placement performance to identify trends, learnings, and areas for improvement.
• Develop clear campaign insights and actionable recommendations rather than simply reporting performance metrics.
• Prepare weekly, monthly, and post-campaign reports as required.
• Translate campaign performance into clear takeaways for internal teams and clients.
• Maintain accurate campaign data and reporting trackers across multiple accounts.
• Support the development and refinement of reporting templates and processes to improve efficiency and consistency.
• Identify discrepancies or data issues across platforms and work with relevant teams to resolve them.

Media Planning & Strategic Support — 10–15%

• Support the development of data-driven media plans based on client objectives, target audiences, budgets, and KPIs.
• Support recommendations around channel mix, budget allocation, audience strategy, campaign structure, and flighting.
• Conduct basic audience, competitor, category, and media landscape research to support media recommendations.
• Translate campaign learnings and platform insights into future planning recommendations.
• Support the preparation of media briefs, planning documents, presentations, and client recommendations.

Client & Cross-Functional Coordination

• Coordinate with account management, creative, strategy, and other internal teams to ensure campaigns are delivered accurately, on time, and within budget.
• Participate in client meetings and campaign discussions, communicating campaign performance, insights, and next steps clearly.
• Coordinate campaign requirements, timelines, creative assets, approvals, tracking requirements, and other dependencies.
• Manage multiple client accounts and deadlines while maintaining strong attention to detail, responsiveness, and accountability.

Qualifications

• 2–4 years of relevant experience in digital media, paid media, media activation, campaign management, or a similar agency/marketing role.
• Hands-on experience setting up and managing campaigns in Meta Ads Manager and Google Ads is required.
• Strong understanding of digital advertising campaign structures, targeting, bidding, budgets, placements, creative formats, and campaign objectives.
• Demonstrated experience monitoring campaign performance, managing pacing, and making optimisation recommendations based on data.
• Strong analytical skills with the ability to work comfortably with campaign data, numbers, and performance metrics.
• Experience preparing campaign reports and turning performance data into clear insights and actionable recommendations.
• Good understanding of digital media metrics including CPM, CPC, CTR, CPV, CPA, ROAS, reach, frequency, and conversion metrics.
• Strong organisational skills and attention to detail, particularly when managing multiple campaigns, platforms, clients, and deadlines simultaneously.
• Strong written and verbal English communication skills, with the ability to communicate clearly with clients and internal stakeholders.
• Ability to work independently, take ownership of deliverables, and proactively identify issues or opportunities.
• Experience with Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, GA4, Looker Studio, or other digital/retail media platforms is a strong plus.
• Diploma or Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field preferred.

Recruitment Process:

You will be contacted by our team within 72 hours of submitting your application. Our recruitment process typically takes no longer than 21 days from the first interview, and all candidates will be notified of the outcome.

Helios Worldwide is an Equal Opportunity Employer committed to providing a workplace free from discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other characteristic protected by applicable law.

AI and Recruitment Transparency: "To ensure a fair and efficient application process, Helios may utilize automated tools or Artificial Intelligence (AI) to assist in the screening and evaluation of candidates. These tools are designed to help our recruiters identify relevant skills and qualifications more effectively. We remain committed to human-led hiring; all final employment decisions are made by our hiring team. We do not use AI to substitute human judgment or to engage in any form of prohibited discrimination.