Key Account Manager

We are recruiting on behalf of a client for a dynamic Key Account Manager to strengthen market visibility, develop qualified opportunities and grow strategic customer relationships across Africa. This role is ideal for someone who combines B2B sales and account development experience with strong content creation skills, commercial curiosity and the ability to use AI effectively.

Responsibilities:

• Research and prioritise FMCG/CPG manufacturers, beverage businesses, distributors and channel partners across Africa.
• Identify key decision-makers, understand customer challenges and develop targeted account strategies.
• Create tailored outreach and secure relevant discovery meetings with prospective customers.
• Support sales discussions, demonstrations, proposals, presentations and business cases.
• Build and grow relationships with key commercial, sales, distribution, trade marketing and technology stakeholders.
• Identify opportunities to expand solutions across existing customers, markets and business units.
• Maintain accurate CRM records, account plans and consistent follow-up.
• Develop LinkedIn content, articles, newsletters, case studies, presentations, proposals and campaign material.
• Translate technology capabilities into clear commercial benefits for customers.
• Use AI and LLM tools such as ChatGPT or equivalent to support research, content development, account preparation and productivity.
• Monitor content and campaign performance to determine which activities generate meaningful engagement and sales opportunities.

Requirements:

• Relevant qualification in Business, Marketing, Commerce, Communications or a related field.
• Approximately 5–10 years' relevant experience across B2B sales, business development, key account management or commercially focused marketing.
• Proven experience building customer relationships and contributing to business growth.
• Excellent written English, communication and presentation skills.
• Practical experience using AI/LLM tools to produce high-quality commercial work.
• Ability to understand technology solutions and communicate their business value clearly.
• Strong CRM discipline, organisation and follow-through.
• Confidence engaging senior decision-makers and working across different African markets.
• Experience within FMCG, beverages, distribution, retail execution or route-to-market operations would be advantageous.
• Exposure to enterprise software, SaaS, sales force automation or distributor management solutions would be beneficial.
• Experience with PowerPoint, Canva, email campaign platforms or similar marketing tools.
• Willingness to travel when required.
• A proactive, commercially focused and results-driven approach.

EE Disclaimer:

All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:

If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.

REF: TC01