- Location
- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · published · Hong Kong, Hong Kong, Hong Kong
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
Company Description
Our client is a global organization operating within the financial services and trading industry, providing individuals with access to a wide range of financial markets, including equities, commodities, and foreign exchange.
With over two decades of experience, the company has built a strong international presence, serving a diverse customer base across multiple regions. It operates through a portfolio of established brands and continues to expand its global footprint.
The organization focuses on delivering user-friendly platforms, efficient services, and reliable support to help clients navigate financial markets. With offices across key international hubs, it offers a dynamic and multicultural working environment with opportunities for professional growth.
About the Role
Our client is looking for a data-driven and hands-on Paid Social Media Specialist to join our Acquisition Marketing team.
In this role, you will be responsible for planning, launching, managing, and optimizing paid social campaigns across major platforms including Meta, TikTok, LinkedIn, X, and other relevant social channels. You will work closely with creative, analytics, product, and Commercial Marketing teams to drive customer acquisition, improve campaign efficiency, and scale growth across multiple markets.
This is a highly execution-focused role, ideal for someone with a strong performance marketing mindset and at least 2 years of hands-on experience managing paid social campaigns.
- Employment Type: Full-time
- Reports to: Senior Manager, Acquisition Marketing
Key Responsibilities
- Plan, execute, and optimize paid social campaigns across platforms such as Meta, TikTok, LinkedIn, X, Snapchat, and other emerging channels.
- Manage campaign setup, budget allocation, audience targeting, bidding strategies, and performance monitoring.
- Analyze campaign performance and identify opportunities to improve CPA, CAC, ROAS, conversion rates, and overall marketing efficiency.
- Conduct audience testing, creative testing, and landing page optimization to maximize campaign results.
- Collaborate with designers, content creators, and product marketers to develop high-performing ad creatives and messaging.
- Monitor market trends, competitor activities, and platform updates to identify new growth opportunities.
- Generate regular performance reports and provide actionable insights to stakeholders.
- Work closely with analytics and CRM teams to ensure accurate tracking, attribution, and measurement.
- Support regional acquisition initiatives and contribute to broader growth marketing projects.