Content Marketing Lead

📍 London (in office 3 days/week)
🤝 Marketing
💚 Reports to VP Marketing

About the role

Tl;DR- Can you build internal relationships & tell external stories? ✨

Blink is the universal AI platform for frontline work. We're building it because AI is the defining technology of our generation, yet thousands of frontline organisations risk being left behind because their workforce remains disconnected from the rest of the business.

We have a framework for our differentiation and the stories we want to tell. What we're missing is the person with the lateral thinking and end-to-end discipline to actually find, source, and create the customer evidence that makes those stories real - data and anecdotes, not just claims.

This is a founding mandate: build that discipline from scratch, and make it the engine behind three things at once - the website, our AI positioning, and how we tell customer stories at all.

What you'll own

• Find the stories nobody’s told yet. You will be digging across our customers, and the CS, implementation, and sales teams who know them, for the moments that show our real value.
• Put a number on every story. We’re building a credible and quality brand, the real stories have proof behind them. Faster onboarding, lower churn, hours saved. No anecdote ships without impact data behind it.
• Make the website the gospel.  You will be a core part of ensuring our killer web pages perform.  Pages that are backed with credible stories, data and proof no generic claims here!
• Turn one story into ten. Be the expert in slicing and dicing.  Every story feeds multiple sources. The newsletter, our blog, SEO, events, and sales enablement.
• Own our advocates. Manage our amazing customers who go on record for us, as a peer to their VPs and C-suite.
• Run the tight ship.  This is about rigor and process to ensure a smooth marketing engine. You’ll be owning the quarterly content plan and publishing schedule end to end, and use AI to ship at the pace of a small team.