Director of Public Relations & Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

When you think about Four Seasons, we hope unparalleled luxury comes to mind. But what is luxury, really? Our answer may surprise you. To us, true luxury is a meaningful sense of belonging. It is a dedicated focus on how people want to be treated, grounded in the genuine care you experience during your stay and defined by an abundance of humanity and generosity. This starts with our passionate team, welcoming you to be the centre of our world, anywhere in the world – and always with a distinctly human touch. The views are just the beginning at Four Seasons Hotel Sydney, located at the epicentre of the historic Rocks district, sparkling Harbour and buzzing CBD. Chic rooms and suites embrace the iconic attractions just steps away, while the award-winning restaurant and street front bar are destinations unto themselves.

About the Role of Director of Public Relations & Marketing:

Reporting to the Regional Commercial Director, the Director of Public Relations & Marketing is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel’s business objectives, increase awareness and positive perception of the hotel and its Food & Beverage outlets, and contribute to driving traffic and revenues.

To thrive in this role, the ideal candidate will have an eye for detail, an ear for a great story, a thirst for multi-tasking and a hunger for results, working independently or in collaboration, to meet tight deadlines whilst managing multiple projects simultaneously. The ideal candidate will have solid and long lasting media and influencer relationships across the travel, lifestyle and tourism industries and be able to deliver robust PR & Communications strategies for a market leading luxury brand.

What you will do:

• Develop and execute a strategic plan including PR, social media and other marketing communications channels to support the business objectives of the hotel

• Deploy a creative content strategy across multiple owned and earned channels which presents relevant and engaging content and increases follower engagement

• Manage the hotel’s digital content strategy including the website, APP, OTA’s and social media channels, by setting metrics, monitoring results and tracking ROI

• Manage imagery and branding elements for the hotel including coordination of photography, videography, imagery, print collateral and publications

• Engage in media and influencer relations by actively managing professional relationships with local and regional media, by hosting media visits, building partnerships, pitching targeted story ideas, organising fam trips and photo shoots, entertaining key contacts

• Manage the internal and external communications strategy, handle incoming media enquiries and support social PR activities

• Work closely with operational departments and the senior leadership team on marketing and promotional strategies, budgets and communications

What you will bring:

• 5+ years' experience in a senior PR & communications leadership role within the hotel/travel/tourism industry or within a luxury brand

• A leadership style that is authentic, engaging and strategic, based on identified business priorities and capable of mentoring and driving team success

• Skilled storytelling and content creation that is aligned with and enhances the Sales & Marketing strategy

• Impeccable communication, negotiation and influencing skills

• Sense of style and aesthetics, with a sharp attention to detail

• A self-starter with strong project management skills and the ability to organise, prioritise and delegate in a fast paced environment

• Desire to transform the execution of PR and maximize impact of relationships and activations

• Proficiency in leveraging social media networks and related monitoring tools

• The ability to create newsworthy events, develop story ideas and follow through with pitch leads

• Tertiary Qualifications in communications/journalism/public relations/ marketing highly regarded

What we offer:

• Competitive Salary, wages, and a comprehensive benefits package

• Excellent Training and Development opportunities

• Complimentary Accommodation at other Four Seasons Hotels and Resorts

• Complimentary Dry Cleaning for Employee Uniforms

• Complimentary Employee Meals

If you feel this is the role for you we would love to hear from you!

We make it a point to take the time to review each resume carefully to select those that are a match with the preferred qualifications for the job. If that’s you, we will contact you to set up a time to get to know each other.