Insights & Strategy Senior Manager

Overview

 

Insights & Strategy Senior Manager

 

Full Time, Permanent

Salary: £55,000 - £65,000 per annum + annual bonus scheme 

Working: Monday to Friday, 35 hours per weekLocation: Hybrid - 3 days from home and 2 days in our Leeds Head Office

 

Who are we?

We’re GIG – a people-first business with creativity and commerce at our heart. We work with brands and retailers across the globe, delivering strategic retail media solutions that cut through the noise. We’re driven by our values – from Integrity and Accountability to having People at Heart. It’s how we do business, and it’s why our team is at the centre of everything we do.

 

About the Role

Are you an experienced insights and analytics leader who knows how to translate complex data into compelling commercial narratives? We are looking for an Insights & Strategy Senior Manager to lead the strategic insights and reporting agenda across some of our key UK retailer and FMCG client partnerships.

 

In this pivotal role, you will bridge the gap between analytics, media planning, and commercial strategy. You will own the insight narrative across campaign planning, post-campaign performance reporting, Quarterly Business Reviews (QBRs), and proposition development. Leading a small team and working cross-functionally with client service, commercial, and proposition teams, you will champion an insight-driven culture that directly fuels client growth.

 

What You'll Be Doing:

• Strategic Insight & Planning Leadership: Own and execute the insights and strategy roadmap for key Retail Media Network (RMN) clients. Translate campaign performance, shopper behaviour, sales data, and market trends into clear, commercially sharp recommendations.
• Media & Commercial Support: Develop insight-led media planning recommendations and measurement frameworks that connect planning, campaign effectiveness, and commercial growth.
• Client & Stakeholder Management: Act as a trusted advisor to retailer clients, FMCG brands, and internal teams. Build strong working relationships and lead engagement with external data vendors and reporting partners to ensure accurate, high-quality deliverables.
• People Leadership: Coach, mentor, and line-manage up to two direct reports, creating clarity around priorities, quality standards, and career development within a collaborative team culture.
• Reporting & Governance: Oversee post-campaign reporting methodologies and metric definitions, working alongside reporting and data teams to continually improve analytics outputs and automation.
• Market Trends & Innovation: Stay ahead of industry developments across retail media, shopper insights, and measurement trends, sharing relevant market intelligence across the wider business.

What We Are Looking For:

• Experience: Proven track record in retail media, FMCG, retail analytics, digital media, or marketing effectiveness.
• Leadership: Experienced in direct line management, leading and coaching a small team. 
• Commercial Mindset: Strong commercial acumen with a proven ability to translate complex data into actionable, strategic client narratives.
• Data Measurement Expertise: Deep understanding of campaign measurement, reporting frameworks, and media effectiveness principles. Data literate and comfortable with large dataset manipulation.
• Stakeholder Impact: Exceptional presentation and stakeholder management skills, comfortable operating across commercial, client service, and technical data teams.
• Qualifications: Degree-level qualification in Marketing, Business, Economics, Statistics, Analytics, or a related discipline.
• Tools: Proficiency in visualisation tools e.g.; Power BI, Pyramid, Tableau and Google Slides and Sheets (or equivalent presentation and spreadsheet tools).

We value people at heart:

At GIG, we believe in building a workplace where everyone feels they belong. We’re proud of our culture – built on trust, collaboration, and the belief that work should be as fun as it is fulfilling. If you want to be part of a business that’s growing, evolving, and always aiming to be better than yesterday, we’d love to hear from you.

 

Benefits:

• 27 days holiday, plus bank holidays, 4 "joker" half days and your birthday off
• Hybrid and flexible working policy
• Vibrant agency environment with regular social and wellbeing activities
• Enhanced maternity/paternity pay
• Electric Car Scheme
• Cycling to work scheme
• Income protection, Death in Service and Pension Scheme.
• Employee Discounts

If you are a curious, commercially minded insight leader ready to make a significant impact,  Hit “Apply” – we look forward to receiving your application!