Senior Director of Marketing

Description

The Senior Director of Marketing will serve as the steward of our brand, a driver of growth, and a key partner to executive leadership. Experience within banking or financial services is highly valued, as this role will help translate complex offerings into compelling, compliant, and customer-centric marketing programs.

Requirements

Strategic Leadership & Brand Stewardship

• Own and evolve the organization’s brand strategy, ensuring consistency and differentiation across all channels and touchpoints
• Serve as the primary guardian of brand voice, messaging, and visual identity
• Lead integrated marketing strategies that support business growth, customer acquisition, and retention

Digital, Social & Channel Fluency

• Lead digital marketing efforts including website strategy, paid media, SEO/SEM, and social media
• Develop and oversee a robust social media strategy that strengthens brand awareness, engagement, and reputation
• Ensure seamless alignment across owned, earned, and paid channels

Data-Driven & Analytical Marketing

• Establish and monitor KPIs, dashboards, and performance metrics across all marketing initiatives
• Leverage data and insights to optimize campaigns, allocate budget, and drive ROI
• Translate analytics into clear, actionable recommendations for executive leadership

Team & Cross-Functional Leadership

• Build, mentor, and lead a small internal marketing team and manage external agency partners, with opportunity to scale the function over time.
• Collaborate closely with all departments and executive leadership to align marketing with business objectives
• Manage budgets, timelines, and resources with discipline and accountability

Banking / Financial Services Alignment (Preferred)

• Develop marketing strategies that align with regulatory requirements and industry best practices
• Communicate complex financial products and services in a clear, compelling, and compliant manner
• Support growth initiatives such as new product launches, market expansion, and customer engagement programs

Qualifications

Required

• 10+ years of progressive marketing experience, including senior leadership roles
• Proven success leading integrated, multi-channel marketing strategies
• Strong expertise in digital marketing, social media, and marketing analytics
• Demonstrated ability to balance strategic thinking with hands-on execution
• Exceptional communication, leadership, and stakeholder management skills

Preferred

• Experience in banking, financial services, fintech, or a regulated industry
• Familiarity with compliance-driven marketing environments
• Experience leading brand transformations or growth-focused marketing initiatives

What We Offer

• Opportunity to lead and shape the marketing function at a senior, strategic level
• High visibility and direct impact on organizational growth
• Competitive compensation and benefits package
• Collaborative, performance-driven culture