User Acquisition Lead (Maternity Leave Replacement)

About AteraAtera is leading the future of IT with the world’s first Autonomous IT platform, with built-in AI agents. At its core is IT Autopilot, functioning as a personal IT professional for every employee, and AI Copilot, an IT technician’s companion designed to boost productivity and efficiency. The full-stack platform unifies RMM, ticketing, help desk, patch management, and all essential IT operations into one secure, scalable solution. Trusted by 13,000+ customers in 120+ countries, Atera helps organizations scale, boost service quality, and turn IT into a driver of lasting business growth.About the RoleWe're looking for a seasoned User Acquisition Lead to cover a maternity leave and own our paid acquisition engine across 8+ channels. You'll step into a high-performing team of 5 and take full ownership - strategy, execution, budget, and results. If you hit the ground running and deliver, there's a real path to a permanent position once our current TL returns.Responsibilities: Lead and mentor a team of 5 UA specialists - set priorities, unblock, review, and grow themOwn the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channelsDefine channel strategy, budget allocation, and bidding approach across the full funnelDrive continuous A/B testing of creatives, audiences, landing pages, and bidding strategiesBuild and own weekly/monthly performance reporting dashboards for stakeholdersManage multi-million-dollar ad budgets with a focus on CAC and MQL efficiencyPartner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnelIdentify and test new acquisition channels to diversify spend and reduce dependencyImplement and oversee conversion tracking, attribution models, and Google Tag Manager setupsMonitor competitive landscape and apply insights to campaign positioning and messaging