Digital Experience Manager

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

About the role:

 

 

The Digital Experience Manager is responsible for the development and optimisation of SEO, content, Generative Engine Optimisation (GEO) and digital experience strategies that drive measurable business outcomes for leading brands.

Working as part of a high-performing digital team, you'll own the strategic direction and delivery of integrated digital experience initiatives across SEO, CRO, content and website optimisation. You'll combine data, audience insights and emerging technologies to improve discoverability, enhance user experiences and deliver sustained growth for clients.

As a subject matter expert in digital experience, you'll partner with clients and cross-functional teams across media, analytics, paid search and technology to create connected marketing solutions that maximise performance across every touchpoint.

 

 

 

What you will do with us:

 

• Develop, implement and optimise SEO strategies to achieve client objectives and drive measurable business outcomes.
• Provide strategic consultancy and subject matter expertise across Digital Experience disciplines, including:
  • Technical SEO
  • Content strategy and link building
  • Analytics and insights
  • Conversion Rate Optimisation (CRO) and performance measurement.
  • Generative Engine Optimisation (GEO) and AI Search landscape
• Produce and execute integrated content and SEO strategies aligned to client business goals and broader marketing objectives.
• Monitor, analyse and optimise campaign performance to maximise effectiveness and return on investment.
• Identify opportunities, risks and areas for improvement, providing proactive recommendations to clients and internal stakeholders.
• Prepare and present campaign performance reports, translating data and insights into clear, actionable recommendations.
• Support agency planning and strategy functions by contributing Digital Experience expertise to integrated client solutions.
• Provide consultancy and recommendations relating to user experience (UX), accessibility, information architecture and website performance.
• Collaborate with cross-functional teams, including media, analytics, content and technology specialists, to deliver integrated digital marketing outcomes.
• Research, develop and implement effective outreach and content promotion initiatives that support SEO performance and brand visibility.
• Build and maintain effective working relationships with team members, clients, agency stakeholders and the broader Publicis Groupe network.
• Lead, coach and develop team members to build capability, technical expertise and best practice Digital Experience skills.
• Support knowledge sharing and continuous improvement initiatives within the team and across the agency.
• Contribute to a positive, collaborative and high-performing team culture.

 

 

What You’ll Bring:

 

• Previous SEO experience from an advertising or digital agency preferred.
• Knowledge of Website Build technologies – HTML, XML, JavaScript, W3C, server maintenance, knowledge of analytics packages and internet protocols
• Hands on knowledge of SEO tools such as Ahrefs, BrightEdge, Google Search Console, Analytics, ScreamingFrog and Rank Tracking Tools
• General grasp of Content Management Systems (CMS)
• Experience in CRO platforms a plus
• An ability to use Microsoft & Google Suite products to creatively tell the story of your work (Especially PowerPoint / Excel & Google Slides / Sheets)

 

 

#LI-DS1

 

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

 

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.