Marketing and Communication Manager (Program Manager II), Grade N25
Montgomery County Government
·3 days ago
- Salary
- $86k – $138k/yr
- Location
- 21 Maryland Ave Rockville MD 20850 USA, MD, US
- Department
- Marketing
- Seniority
- Manager
- Experience
- 5+ years
- Source
- GovernmentJobs
Description

Please note: The salary range above represents the earning potential for this position. The anticipated hiring range for this position will be $85,937 to $137,907, based on the candidate’s qualifications and experience.
WHO WE ARE
MCPL has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1 million diverse customers.
Approximately 500 engaged and passionate staff provide services in 21 library locations and in community engagement using direct outreach and virtual assistance. MCPL is an open, inviting, and vital gateway to the information, ideas and enrichment that strengthens our county. A diverse, highly qualified staff continually assesses community needs and interests to support, encourage and inspire our customers.
MCPL believes in the right of all to learn and to grow. We value intellectual freedom, accountability, quality service, diversity, fairness, professional ethics, integrity of information and respect for our customers, our community, and ourselves. We are a learning organization that functions openly by exploring new ideas and using the collective talent, knowledge, and creativity of employees at all levels.
The Montgomery County Library System is committed to the full inclusion of all qualified individuals. MCPL values diverse perspectives, lived experiences, and cultures. MCPL encourages BIPOC (Black, Indigenous, and people of color), immigrants, women, LGBTQIA+, individuals with disabilities and veterans to apply. As part of this commitment, MCPL provides reasonable accommodations for persons with disabilities to participate in the job application or interview process and/or to perform the essential functions of the position.
WHO WE ARE LOOKING FOR
Are you a hands-on, people-focused leader who can keep a small team organized, motivated, and delivering on deadline? Montgomery County Public Libraries (MCPL) is seeking a Marketing & Communications Manager (Program Manager II, Grade N25) to lead our small but dedicated team in planning, tracking, and executing marketing and communication campaigns that land on time and on scope.
In this role, you will own the full campaign lifecycle: intake, scoping, scheduling, execution, and post-campaign review. You will oversee branding, internal and external communications, and media efforts while keeping every project visible and on track. You will also be a key player in building a positive team environment, supporting staff day to day, and building lasting rapport across departments and community partners.
This is a scrappy team. We move fast, wear multiple hats, and take a boots-on-the-ground approach. We are looking for a program manager who is present with their team, knows what everyone is working on, keeps track of workloads and schedules, and steps in to help when the work demands it. Creativity matters here, but so does follow-through.
- A proven people manager with exceptional interpersonal and leadership skills, and close attention to team capacity, coverage, and schedules.
- Skilled at project tracking and campaign management, keeping work on time, in scope, and clearly communicated.
- Experienced in developing and executing marketing and communications strategies.
- A strategic thinker who balances innovation with disciplined execution.
- A strong communicator who values teamwork, adaptability, and a can-do attitude.
- Comfortable working hands-on alongside a small team in a fast-moving environment
Lead and motivate the Marketing & Communications team, providing mentorship, coaching, day-to-day support, and professional development.
Manage team schedules, workloads, and coverage, maintaining clear visibility into assignments and capacity.
Plan, track, and execute marketing campaigns from intake through delivery, ensuring work stays on time and within scope.
Maintain campaign calendars, project timelines, and status reporting so priorities and deadlines are clear to staff and stakeholders.
Develop and implement marketing strategies that align with MCPL's mission and strategic goals.
Build strong relationships with internal teams, external stakeholders, and community partners to expand outreach and maximize impact.
Oversee brand management, visual communications, media production, and social media efforts with an emphasis on innovation and engagement.
Work hands-on alongside staff, contributing directly to production and execution when workload or deadlines require it.
Use data-driven insights to inform campaigns, measure results, and support continuous improvement.
Represent MCPL at local, state, and national forums, strengthening our presence and partnerships.
Please note the following additional details about this position:
- No telework is available for this role, fully on site
- Weekends and evenings may be required as needed
- Direct supervisor of 3 direct reports
Preferred Experience: 3 or more years of supervisory experience in a digital/creative/marketing/communications director or manager role preferred.
Education: Graduation from an accredited college or university with a bachelor’s degree.
Equivalency: An equivalent combination of education and experience may be substituted.
Medical exam protocol: This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role
The applications of those individuals meeting the minimum qualifications will be reviewed to determine the extent, relevancy of training, and experience in the following areas:- Formal experience overseeing unionized employees.
- Marketing expertise within local, state, or federal government sectors.
- A minimum of five years of leadership in managing marketing teams.
- Experience working in public libraries or an adjacent field.