CRM & Promotion Manager (정규직)

CRM Strategy & Customer Analytics:

• Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines and local business priorities
• Conduct regular CRM database analysis and generate strategic insights to support marketing and retail business decisions
• Develop actionable recommendations based on segmentation, retention, repurchase, and customer lifecycle analysis
• Monitor CRM KPIs and campaign effectiveness, identifying opportunities to improve customer acquisition, engagement, and loyalty
• Support the development and implementation of AI-led CRM initiatives and data-driven customer activation strategies

Promotion Management:

• Lead promotion strategy and implementation aligned with global frameworks and local business objectives
• Partner with Global Promotion/GTM teams to ensure effective commercial planning and execution
• Develop customer incentive and promotional programs, including GWP initiatives, to maximize business impact and customer engagement
• Evaluate promotion performance and identify optimization opportunities based on business insights
• Manage CRM & Promotion budgets, forecasts, and ROI tracking

CRM Activation & VIP Experience:

• Plan and execute CRM activations, including customer events and VIP experiences, to strengthen customer loyalty and brand desirability
• Manage CRM communication channels, including MMS, and loyalty member communications