Senior Creative Strategist – Paid Social / Online Video (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community.    

 

As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.  

Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.  

You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.  

Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.  

What You’ll Do  

• Turn the brand platform into clear creative direction for social and creator content   
• Own the creative testing roadmap: define hypotheses, test, learn, and scale what works   
• Partner with the paid social team to align creative strategy with campaign performance   
• Brief and manage creators and internal teams to deliver high-quality short-form video content   
• Build and manage a small roster of creators who represent the brand authentically   
• Use insights and performance data to improve creative output and messaging   
• Ensure consistency across paid and organic social channels   
• Explore AI tools and workflows to improve creative speed and efficiency   

What You’ll Bring  

• 8+ years of experience in brand, social creative, content strategy, or similar roles   
• Strong experience working with creators and short-form content production   
• Solid understanding of platforms like Meta, YouTube, and TikTok   
• Proven ability to turn brand ideas into effective ads and social content   
• Data-informed mindset with strong creative judgment   
• Experience briefing and managing creators and creative production   
• Comfortable making clear go/no-go creative decisions   
• Hands-on experience using AI tools for creative production or iteration   
• Fluent English and German skills at minimum C1 level   
• Experience in marketplaces, classifieds, automotive, or similar industries; experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus  

  

What This Role Is Not  

A community or social media management role   

A pure performance marketing or media buying role   

A traditional brand campaign role focused only on large launches   

An agency coordination role without creative ownership  

  

A culture of growth    

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.    

For a career where you can drive our business and shape your future, apply now.