- Location
- United States · published · Canada
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
Location: Remote (within US/CA time zone, ideally EST)
Salary: USD $75,000-$85,000 per annum, depending on experience
The Role
We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for eCommerce brands.
You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.
You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.
This role is not for someone still learning the fundamentals of performance creative.
Your day to day
Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.
- Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
- Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
- Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
- Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
- Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
- Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.
- Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
- Contribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative.