Marketing Technology Specialist

Veracode is looking to hire a motivated and enthusiastic Marketing Technology Specialist to join our Revenue Operations team. The Revenue Operations team supports both the Marketing and Sales functions, covering technology, process, analytics and enablement.

 

This position will require the applicant to work across multiple areas of marketing operations, specifically within our Marketing Automation Platform (MAP), Marketo, and Customer Relationship Management (CRM) System, Salesforce. Experience in Marketo or a related software is a must.

 

The ideal candidate is keenly interested in the structure and execution of marketing technologies with a desire to learn about how exceptional system architecture lends itself to a growing business. This person would be comfortable asking questions, digging for answers and be supremely focused on the details of every project managed.

 

Marketing Automation

• Build and activate campaigns in Marketo supporting the Marketing organizations’ campaign initiatives
• Ensure proper program creation, list uploads, and building and sending email blasts

§  Oversee the marketing calendar and communications with other teams, as well as other day-to-day functions for the Revenue Operations team

• Support Marketing campaign managers and work with other team members to help solve issues that they face while using the Marketing automation systems and tools
• Measure campaign effectiveness by building Standard reports and reviewing the campaign effectiveness with cross-functional teams
• Support Global Marketing and Demand Generation teams by providing information needed to make critical business decisions in real time
• Work with agencies and other vendors in order to help build Marketing programs, and integrate them into the core Marketing Automation systems