Director of Growth & Demand Generation | B2B Travel | Digital Focus | Philadelphia (in-office) | $140,000 USD + Bonus (10%)

Director of Growth & Demand Generation | B2B Travel | Digital Focus | Philadelphia (in-office) | $140,000 + Bonus (10%)

The Company

They are a global player in the travel space, operating across multiple continents, markets, and brands, with a long-established footprint in both leisure and corporate services. Their purpose is rooted in expanding access, opportunity, and experience on a worldwide scale. With operations spanning dozens of countries and a deep emphasis on people, culture, and inclusion, they balance global scale with local relevance, and they expect their leaders to do the same.

The Role

The Director, Growth & Demand sits at the centre of a complex, multi-region B2B marketing ecosystem. This role owns the engine that turns attention into demand, demand into pipeline, and pipeline into revenue.

They are responsible for shaping and scaling full-funnel growth programs across a diverse portfolio of brands and regions, while ensuring those programs actually perform, commercially, measurably, and repeatedly. The role blends strategic leadership with hands-on digital fluency, bringing together performance marketing, automation, CRO, SEO, and lifecycle strategy into one cohesive growth system.

Operating within a global marketing structure, they work shoulder-to-shoulder with brand leaders, regional marketers, and sales stakeholders to align strategy, execution, and outcomes, without flattening local nuance or speed.

The Responsibilities:

Growth & Demand Leadership

• Define and evolve scalable demand generation frameworks that support multiple brands and regions.
• Set strategic direction for regional growth teams while enabling local execution and experimentation.
• Act as the connective tissue between global strategy and regional performance.

Multi-Market Digital Strategy

• Architect end-to-end digital acquisition programs across paid media, email, websites, and owned channels.
• Balance consistency in structure and measurement with flexibility in messaging and go-to-market execution.
• Ensure campaigns are built to scale without losing relevance at a local level.

Paid Media & Performance Marketing

• Guide paid acquisition strategy across search, social, programmatic, and retargeting channels.
• Focus relentlessly on pipeline quality, conversion efficiency, and ROI.
• Drive continuous optimisation through testing, insights, and cross-market learning.

Website & Conversion Optimisation

• Partner with digital experience teams to ensure websites operate as high-performing demand engines.
• Lead global CRO initiatives using experimentation, behavioural data, and personalisation.
• Improve conversion rates across regions through disciplined testing and insight-sharing.

Marketing Automation & Lifecycle Programs

• Design scalable nurture and automation frameworks aligned to buyer journeys and sales priorities.
• Ensure lifecycle programs accelerate qualification, progression, and revenue contribution.
• Align automation journeys with brand voice, regional needs, and funnel stages.

Sales & Stakeholder Alignment

• Collaborate with sales and marketing stakeholders to define lead stages, scoring models, and handoffs.
• Align growth programs directly to revenue goals and regional pipeline priorities.
• Act as a trusted partner to senior stakeholders across regions and functions.

Data, Attribution & Measurement

• Own digital pipeline reporting and performance dashboards across regions.
• Improve attribution models and data governance to increase visibility and decision-making confidence.
• Translate performance data into actionable insights for teams and leadership.

SEO & Organic Growth

• Lead organic acquisition strategy in partnership with global SEO and content teams.
• Align SEO and content programs with paid strategy to maximise coverage and efficiency.
• Guide organic social strategy to support audience growth, credibility, and ICP engagement.

Enablement & Best Practice

• Serve as a centre of excellence for growth and demand practices.
• Build toolkits, frameworks, and benchmarks to lift capability across regions.
• Create operating rhythms that support performance, learning, and scalability.

People Leadership

• Lead and develop a distributed team of growth and demand specialists across regions.
• Set clear goals, KPIs, and accountability aligned to global revenue objectives.
• Foster a high-performance, inclusive, and psychologically safe team culture.
• Support career growth, capability development, and cross-market collaboration.

The Requirements

• 10+ years of experience in B2B demand generation or digital marketing within service-led or hybrid organisations.
• 5+ years in a senior marketing leadership role, ideally within a multi-brand or shared-services environment.
• Deep expertise across paid media, automation platforms, CRO, analytics, and lifecycle marketing.
• Strong understanding of B2B buyer journeys, lead qualification, sales alignment, and pipeline economics.
• Proven ability to operate across regions, time zones, and cultures while maintaining consistency and momentum.
• Commercially minded, with hands-on experience owning marketing-attributed pipeline and ROI.
• Confident communicator able to influence senior stakeholders and cross-functional partners.
• Track record of building, leading, and scaling high-performing marketing teams.

Why Apply

This is a role for someone who wants ownership of strategy, outcomes, and a global growth engine. If you thrive at the intersection of data, creativity, and commercial impact, and you specialize in building systems that scale, send through an application and start the process.