Brand Manager

Who We Are:

Primary Function:

• Responsible for ensuring that the company’s products, services, and product lines resonate with current or potential customers.
• In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.

Brand Management

• Analyze brand positioning and consumer insights

• Shape and communicate our vision and mission

• Translate brand elements into plans and go-to-market strategies

• Lead creative development to motivate the target audience to “take action”

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

• Monitor market trends, research consumer markets and competitors’ activities

• Monitor product distribution and consumer reactions

• Align the company around the brand’s direction, choices and tactics along with the marketing director

Required Skills

• Strong Program Organization Skills  
     He demonstrates a high capacity for organizing communication programs effectively—ensuring structure, timeline alignment, and strategic coherence across all activities.

• Regional Experience & Market Insight  
     He is capable of developing and implementing programmatic communication plans tailored for Egypt and the MENA region, with deep understanding of market behavior and media consumption patterns.

• Strong Competitor Awareness & Strategic Thinking  
     He has in-depth knowledge of the competitive landscape and can build strategies that effectively position the brand ahead of both local and international players.
• Industry Alignment with FMCG Focus  
     His interest and expertise in FMCG—both food and non-food sectors—make him an ideal fit for brands seeking growth through precision marketing and performance-based strategies.

Core Competency Framework:

• Bachelor’s and or MBA degree in marketing or in business with a concentration in marketing.

• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

• 5+ Years of experience and expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience preferably in the fragrance and or fashion industry and in the marketing field.

• Excellent communication skills, report formulating, presentation and Fluency in spoken and written English and Arabic required.

• Easily adapt to change and be proactive in identifying problems and finding solutions.

• Familiar with G-suite applications