Decision Analytics Associate Consultant - Market Mix Modelling

Role Description

Insights & Analytics 

ZS's Insights & Analytics group partners with clients to design and deliver solutions to help them tackle a broad range of business challenges. Our teams work on multiple projects simultaneously, leveraging advanced data analytics and problem-solving techniques. Our recommendations and solutions are based on rigorous research and analysis underpinned by deep expertise and thought leadership.    

 

What You’ll Do  

• Design, build, and maintain Marketing Mix Models (MMM) to quantify the impact of marketing channels (digital, offline, promotions, pricing, media) on business outcomes.
• Automate and improve MMM workflows using statistical and programming tools to enhance scalability and efficiency.
• Leverage analytic techniques to use data to guide client and ZS team decision-making. 
• Design custom analyses in Python, R, Tableau, SAS, Visual Basic and Excel to investigate and inform client needs. 
• Synthesize and communicate results to clients and ZS teams through oral and written presentations. 
• Develop client relationships and serve as key point of contact on aspects of projects. 
• Provide client and ZS teams project status updates. 
• Create project deliverables and implement solutions. 
• Guide and mentor Associates on teams. 

 

What You’ll Bring 

• Bachelor's or master's degree required in any discipline with strong record of academic success in quantitative and analytic coursework such as operations research, applied mathematics, management science, data science, statistics, econometrics or engineering. 
• Hands-on experience in Marketing Mix Modeling, marketing analytics, or econometric modeling.
• 2-4 years of relevant post-collegiate job experience. A PhD may substitute in lieu of work experience. 
• High motivation, good work ethic, maturity and personal initiative. 
• Strong oral and written communication skills. 
• Empathy, adaptability and emotional intelligence. 
• Close attention to detail, with a quality-focused mindset. 
• Self-discipline for planning and organizing tasks. 
• Aptitude for, and enjoyment of, working in teams.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach
• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

 

How you’ll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

 

Hybrid working model: 

ZS is committed to a Flexible and Connected way of working. ZSers are onsite at clients or ZS offices three days a week. Combined flexibility to work remotely two days a week is also available. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.