Lead Copywriter

Company Description

We are Publicis Production Hub, the center of creativity, production, post-production, media, and data. Our ambition drives us to influence the world by helping brands become cultural icons. We are the production house of Publicis Groupe, the world's most valuable communication group, and in Colombia, we operate as one of the group's leading production studios globally, serving markets from all regions with the largest advertisers. We are committed to generating value beyond creativity and believe that every path to transformation, growth, and greatness is unique. Our core value drives us to work by valuing different perspectives, with a common goal, and as one team, "Pioneering What's Possible."

Job Description

In Bogotá, Colombia, we are looking for a Lead Copywriter, someone with experience in advertising and marketing who can be the bridge between the copy team and the creative director. The mission will focus on leading the creation of content strategies and advertising campaigns, ensuring that all messages are disruptive, aligned with the brand's essence, and meet business objectives. This role will focus on coordinating and supervising the copywriting team, ensuring that all creative projects are executed with excellence and aligned with the company's and clients' strategic objectives.

Responsibilities

• Coordinate and supervise the creation of creative and effective content for advertising campaigns, ensuring quality standards and client objectives are met.
• Guide the creative team, providing constructive feedback and fostering professional development within the group.
• Facilitate the implementation of innovative ideas and strategies that drive creativity within the team.
• Collaborate and work closely with the Creative Director to ensure that concepts and strategies align with the company's creative and strategic vision.
• Act as a liaison between the copywriting team and other departments, ensuring clear communication and cohesion in multidisciplinary initiatives.
• Review and approve texts and creative concepts before presenting them to clients and stakeholders.
• Initiate and lead brainstorming sessions to foster a constant flow of creative and disruptive ideas.
• Identify improvement and training opportunities for team members, ensuring continuous growth and renewal of knowledge.
• Ensure compliance with processes, policies, and procedures at both local and regional levels.

Qualifications

• Excellent writing and grammar skills, along with a strong aesthetic sense of language and communication.
• Strong leadership and team management skills, with the ability to inspire and motivate team members.
• Experience in developing creative campaigns in an advertising agency environment.
• Advanced knowledge of digital marketing, communication strategies, and media platforms.
• Experience using project management tools (Asana, Trello, Jira).
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic and creative thinking, with a focus on innovation.
• Minimum 5 years of experience in copywriting, with a proven track record in intermediate leadership roles.
• B2+ English level is mandatory.

Additional Information

• What We Offer

  • Access to Marcel, our AI-powered connection platform featuring top-tier e-learning tools like Udemy and LinkedIn Learning. Dive into 30,000+ courses across diverse fields to upskill at your own pace. Connect with 100,000+ creative minds across Publicis Groupe's global network.

  Premium benefits including: Hybrid work, employee savings fund, life insurance, birthday day off, plus opportunities to apply for global roles within our network. Experience our Work Your World initiative: work remotely for up to 6 weeks per year from any country where Publicis Groupe operates.

  Viva la difference

  Publicis Groupe harnesses #ThePowerOfOne, fusing creativity and technology while celebrating #VivaLaDifference. We recognize and champion individual differences as strengths that enrich our teams and communities. Diversity and inclusion aren’t just values—they fuel our success!