- Location
- MYS-Selangor, Malaysia
- Department
- Marketing
- Experience
- 3+ years
- Education
- Master
- Source
- Workday
Description
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.
Role Summary
About this role
- Develop and execute content strategies to meet marketing objectives
- Work hand in hand with Domestic and Digital Marketing Team on creating Domestic Spotify/YouTube playlist, ALL UMMY and Masyhur YouTube channel.
- Produce high-quality written, audio, and visual content that engages our audience.
- Manage the content calendar ensuring timely delivery of all content on social media platforms (UMMY, Def Jam Malaysia and Masyhur)
- Assist Domestic and Digital Marketing Team to execute CRM campaigns to grow artists’ fan base and audience engagement.
- Edit and proofread content to ensure clarity, accuracy, and adherence to brand guidelines.
- Optimize content for SEO and improve user engagement across platforms.
- Analyse content performance metrics and adjust strategies accordingly.
- Monthly compilation and editorial of Domestic and Def Jam Malaysia newsletter.
- To assist Team on the releases reporting deck, collecting data, article, and insight.
- Stay updated on industry trends and emerging platforms to inform content creation.
Desirable Traits:
- Diploma / Degree in Marketing or related field
- Minimum 3 years’ experience in a similar role, preferably from the music or entertainment industry
- Strong understanding of Adobe Creative Suite including video editing and motion graphic design.
- Able to build effective stakeholder relationships.
- Strong written and verbal communication skills.
- Advanced project management skills, problem solving ability and highly organized.
- Loves Music and with a ear on the ground on pop culture and treads
- Ability to manage projects under tight deadlines. Agency experience will be useful
- May need to work after-hours and on weekends / as and when required
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.