Director, Experience & Activation

Overview

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

 

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

 

 

WHO WE’RE LOOKING FOR An accomplished Director who will take ownership of some of the key client relationships we have in the region and is primarily responsible in leading the strategic growth and planning excellence while overseeing the activation delivery of these accounts. 

Responsibilities

WHAT YOU’LL BE DOING ON ANY GIVEN DAY 

1. Strategic Leadership 

• Lead the development of annual and campaign media strategies that connect brand and performance objectives. 

• Translate client briefs (business objectives and goals) into data-driven strategy frameworks with actionable KPIs 

• Develop and execute full-funnel media plans across digital and traditional channels, ensuring alignment with business objectives. 

• Partner with our strategy, data, activation and creative teams to develop integrated, insight-led campaigns, driving strategic media recommendations and identify opportunities to enhance campaign performance 

• Drive media innovation and thought leadership, ensuring clients are ahead of market trends, including working closely with media partners to drive new opportunities for clients. 

2. Client Leadership 

• Serve as senior point of contact for senior client stakeholders, providing strategic counsel and direction. 

• Be the senior client lead in region, working closely with our internal Global teams and clients to drive media performance and account efficiencies. 

• Build trusted relationships with clients’ marketing, media, and business teams. 

• Champion a results-oriented approach that connects media investment to business outcomes. 

• Present strategic recommendations, performance reviews, and learning agendas to senior client leads. 

3. Team & Operational Leadership 

• Lead, inspire, and mentor the activation team to deliver best-in-class media thinking and executional excellence. 

• Collaborate closely with strategy, data and activation to ensure consistency between planning strategy and execution. 

• Guide teams in translating business challenges into actionable media plans across all channels (digital, social, programmatic, offline, etc.). 

• Oversee budget planning, forecasting, and effective resource allocation. 

Required Skills

DOES THIS SOUND LIKE YOU?

• 12+ years’ experience in a media agency environment, with strong experience in strategic and communications planning. 

• Proven experience leading major client accounts and managing senior client relationships. 

• Strong understanding of both brand and performance media across digital, social, and offline channels. 

• Expertise in audience planning, data-driven marketing, and effectiveness measurement. 

• Excellent presentation, storytelling, and stakeholder management skills. 

• Ability to lead, inspire, and grow diverse teams across markets or disciplines. 

 

Key Attributes

• Strategic thinker with a strong grasp of consumer behaviour and media dynamics. 

• Confident communicator with executive presence and strong influencing skills. 

• Commercially minded, balancing creativity with business impact. 

• Collaborative leader who fosters teamwork and cross-functional integration. 

• Passionate about innovation, culture, and the evolving media landscape. 

Benefits

WHY ASSEMBLY?

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

 

Sound like the right role for you? Click to apply now!