Product Manager, Digital Advertisement / Marketing - Global Ad Technology Supervisory Department (GATD)

Business Overview 

The Global Ad Technology Department (GATD) manages the whole of the advertising systems that power Rakuten. We are a cross-functional and data-driven organization working together in a diverse team spread across five countries: Japan, Singapore, India, China and UK. 

GATD Website:

https://corp.rakuten.co.jp/careers/feature/adtech/en/
 

Department Overview 

Our vision is to empower our internal and external stakeholders by providing data driven marketing solutions by developing the Ad delivery, Tracking, Reporting and Data Sync Platforms. Joining us, you will be able to challenge yourself in a wide range of technologies in the frontline of heavy traffic large scale ad applications and platforms, including high performance system development and big data processing systems. Also, you will be able to work about latest digital advertising and Ad platform because we also closely work with outside Ad platformer as well.  

In the platform team, we have positions who have comprehensive knowledge of the platforms and keep consider maximizing platform and business contribution. 

Position: 

Why We Hire 

We're looking for a Product Manager who have strong technical background and leads various Platform that support to digital marketing activity. 

You will be responsible for strengthen various digital marketing platform to resolve essential issue of our clients, business product teams, while also having both a technical and business perspective, and working with the development teams to maximize platform value. You will also drive platform / product collaboration between teams across multiple countries, organizations and functions. You will be required to accelerate Rakuten's advertising business while making the most of our assets inside and outside Rakuten, and there are plenty of opportunities to pursue a further career as a product manager. 

Position Details 

Product Lead for the digital marketing platform such as In-house Ad Distribution Platform, DMP, Tracking, Reporting and Data Sync. 

Rakuten Ichiba is a top e-commerce service in Japan and one of the largest advertisers in the world. In this position, you will be responsible for working with the marketing team and business product teams to develop digital marketing initiatives to contribute to Rakuten Ichiba's growth, devising the technical solutions and working with each development teams to drive the platform development. 

Responsibilities 

- Define the product vision/mission and strategy. Also, define product roadmap and leading it. 

- Analyze and identify essential business issues for customers and sales/product teams, and reflect the right solutions into platform to resolve issues. 

- Understand business requirements, goals and KPIs and collaborate with multiple technical teams inside and outside Rakuten to lead platform development to meet business requirements. 

- Work closely with multiple stakeholders on the business side with different knowledge and backgrounds to identify the functional requirements for the marketing platform. 

- Investigate the cutting-edge ad technology, industry trends and volatile business environment. 

- Partner with a program manager and delivery managers in prioritization and planning for solution development (backlog management). 

- Collaborate with cross-functional, cross-organizational and cross-border teams to integrate with internal and external systems, platforms, and services. 

- Drive or participate in technology vendor discussions, evaluations, and selections. 

- Manage product level budget and cost.

Mandatory Qualifications: 

- 3+ years of experience in developing, planning or definition of system requirements related systems for digital advertising while communicating directly with clients or business side stakeholders

- Experience in web (or App) application development (Programming, System design)

- Ability to build good relationships with internal and external stakeholder

- Experience in leading multiple product as product manager 

- Proactive self-starter with self-motivated mind 

- Strong get-things-done mind with a sense of ownership 

- Strong analytical and quantitative problem-solving ability 

- 5+ years of experience in IT industry including system development or product planning/Sales experience

Desired Qualifications: 

- Experience in digital advertising operation or product planning 

- Pre-sales experience (regardless of digital advertising) 

- Experience in product planning or PJM (regardless of digital advertising) 

- Experience as an IT consultant 

- Coordination between stakeholders with different interests 

- Experience of working with stakeholders outside of Japan

- Business level Japanese

Related systems, advertising products:

- DSP/DMP/Data feed/Tracking and reporting/Pixel tag 

- Listing ads, Display ads, Video ads, and Google shopping ads 

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