Business Development Manager, Programmatic Demand & Supply Partnerships

Adprime Business Development Manager, Programmatic Demand & Supply Partnerships

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our proprietary DSP delivers precision targeting on a percentage-of-media-spend billing model and our Exchange aggregates premium digital inventory. We’re looking for a seasoned business development professional to drive revenue growth, secure both demand-side and supply-side partnerships and help shape our product strategy through client insights.

The Business Development Manager will own the full partnership lifecycle, with a direct revenue goal tied to DSP media spend and exchange transactions. They will be responsible for identifying, pitching, and closing new demand-side partnerships, expanding supply relationships, and collaborating with clients to identify product needs and inform feature development. This is a high-impact role where success is measured by revenue growth, partner retention, and actionable feedback to guide product innovation.

The successful candidate will work in a hybrid work environment with the flexibility to work from home, and work in our corporate headquarters in New York City on a weekly basis.

Key Responsibilities

Revenue Generation & Pipeline Development:

• Build and manage a pipeline of DSP clients, agencies, and inventory suppliers.
• Achieve quarterly and annual revenue goals tied to DSP media spend and exchange deals.
• Track performance and report progress against revenue KPIs.
• Partner with programmatic sales to ensure curated PMP access is available to DSP clients, enabling them to activate advertiser spend.
• Monetize, sell, and highlight the value of 1st Party Data as it relates to HCP and DTC.

Partnership Outreach & Sales:

• Drive adoption of the DSP and onboarding of premium publishers/SSPs.
• Negotiate commercial terms (percentage-of-media-spend fees, revenue shares, technical integration).

Product Feedback & Development:

• Act as the voice of the customer, collecting partner feedback on features and performance.
• Collaborate with the Product and Engineering teams to influence product roadmap and enhancements.
• Help define requirements for tools, reporting, and data integrations that improve partner satisfaction.

Relationship Management:

• Serve as the key point of contact for new and existing partners.
• Identify upsell opportunities, grow partner relationships, and drive long-term engagement.

Market Intelligence:

• Stay ahead of programmatic, HCP/DTC data trends, and regulatory changes
• Leverage competitive analysis to refine our positioning and go-to-market approach.

Onboarding & Enablement:

• Partner with AdOps to ensure smooth technical integrations and campaign setup.
• Develop partner-facing collateral, playbooks, and performance reports.

Qualifications

Experience:

• 4+ years in ad tech business development, with proven success in achieving revenue targets.
• Demonstrated success in driving DSP and/or exchange partnerships that resulted in measurable revenue growth.

Industry Knowledge:

• In-depth understanding of programmatic ecosystems (DSP, SSP, RTB, PMP).
• Familiarity with health care provider and consumer targeting, data privacy, and compliance requirements.

Skills:

• Strong revenue-driven mindset with a track record of meeting or exceeding sales quotas.
• Exceptional communication and presentation skills, comfortable engaging senior stakeholders.
• Ability to translate client needs into actionable product and feature recommendations.

Technical Aptitude:

• Understanding of DSP operations, campaign analytics, and data integrations.
• CRM proficiency (Salesforce, HubSpot) and experience with analytics/reporting platforms.

Preferred:

• Existing relationships with agencies, DSPs, or healthcare-focused publishers.
• Experience working with product teams to influence ad tech features or workflows

 

Salary range: $80k-130k based on experience

Our salary ranges are based on role, level, and location. Individual compensation within these ranges is determined by a variety of factors, such as work location, job-related skills, experience, and relevant education or training. In some cases, pay may fall outside the stated range due to additional considerations like a candidate’s unique qualifications, competencies, or expertise. Your recruiter will provide details about the specific salary range for your preferred location during the hiring process.