- Salary
- $40 – $45
- Workplace
- Remote
- Type
- Part-time, Internship
- Department
- IT
- Experience
- 2+ years
- Education
- Bachelor
- Source
- Pinpoint
Description
MARKETING ANALYST
Department: Management
Employment Type: Part Time
Location: New York
Compensation: $40.00 - $45.00 / hour
Description
We believe that knowing all aspects of business and how to interact with customers creates a strong foundation for an individual’s future growth within our company's management training program and we are proud to say we only promote from within.
This is a highly collaborative and cross-functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! What you can expect in this role:Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more
Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience. Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics.
This is a highly collaborative and cross-functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! What you can expect in this role:Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more
Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience. Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics.
Key Responsibilities
- Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes.
- Aggregate internal and external data sources into a single source of truth
- Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
- Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
- Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
- Assist in the development of marketing strategies and product positioning.
- Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
- Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
- Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.
- Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
- Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
- Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
- Other responsibilities as deemed appropriate or necessary by leadership.
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
- Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
- Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
- Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
- Detail-oriented with a high level of accuracy in data analysis and reporting.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus.
- Must be comfortable working around firearms. Experience within the firearms industry is a plus
- Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
Benefits
- Fast Track Career Growth
- Strong Team Environment
- Leadership Development
- Team Building Work Environment
- National/International Company Travel Opportunities
Skills
PythonSQLExcelTableauR
