Senior Manager, Marketing, Brand Management, TH China

Design Your Future at PVH

Senior Manager, Marketing, Brand Management, TH China

Position Summary: (Please provide a brief summary of the overall purpose of this role): 

The candidate is responsible for uniting China local consumer-facing programs. Strategizing, creating, and executing against a seamless consumer centric brand message across the market.

With a distinct connection to the consumer, the candidate is responsible to build emotional connections to our current and potential consumers with the main objective to increase our brand equity across our lifestyles, by bringing the brand’s purpose to life.

Responsible for landing clear, compelling and integrated communication rollouts, from concept to consumer, concrete strategy will support a consumer centric GTM approach.

Working in close collaboration across APAC and local cross function teams, the candidate is a key player for making the Tommy Hilfiger brand stand out among the fashion industry in China market.

With an entrepreneurial spirit and collaborative approach, the candidate will navigate work and feedback through a structured process and remain open to others’ ideas.

Primary Responsibilities/Accountabilities of The Job (Please list and describe the most important duties of the role): 

Go-To-Market Strategic Planning:

• Strategizing, creating, and executing against a seamless consumer centric brand message.
• Lead cross-functional aligned Go-To-Market strategy and execution of meaningful messages to increase our brand desirability and contribute to commercial impacts.
• Initiate, drive and work with related parties on China relevant collaboration and capsule collection projects.
• Create local relevant and resonating looks and product stories for local brand campaigns, assets creation, to unlock business opportunities and boost efficiency.

• Drive the briefing process to IMC or creative agency for creation of assets from GTM perspective, always putting social, digital at the center.
• Consolidate and integrate the Global/APAC Go-To-Market plan and assets, integrated with local plan.

Result Driven Project Management:

• Support the development and interpretation of marketing objectives and all brand visual materials to maintain the good consistent brand image.
• Deliver proactive and relevant insights & action recommendations to the mkt functional team.
• Responsible for campaign review and analysis for both marketing in-process KPIs and business relevancy.

Team Player:

• Ensure to follow all company policies, procedures, and standards to ensure consistency and compliance.
• Manage training and sharing with outside partners to embrace new trends and ensure consistency with brand guidelines.

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Qualifications & Experience

Experience (Please choose):

  Advanced knowledge & skills - typically 8-15 years of related experience

Education (Please choose):

  Bachelor Degree Required