Demand Generation & Integrated Marketing Manager

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

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John Deere is an equal opportunity employer, including disabled & veterans.

Primary Location: United States (US) - Illinois - Moline

Function: Marketing and Sales (CA)

Title: Demand Generation & Integrated Marketing Manager - 124687

Onsite/Remote:Onsite Position

## Your Responsibilities

As a Demand Generation & Integrated Marketing Manager for John Deere Construction and Forestry, located in Moline, IL you will lead the organization's integrated marketing strategy and team, ensuring all marketing activities contribute to business growth, demand creation, brand strength, and dealer engagement.

• The role aligns marketing investments with commercial priorities, building a high-performing marketing organization that balances commercial impact, customer engagement, dealer support, and brand excellence while driving measurable demand generation and business results.
• This leader ensures marketing is viewed as a innovative growth engine by generating qualified demand through campaigns, digital marketing, content, events, dealer co-marketing, and brand activation that directly support Deere's Construction and Forestry's growth priorities.

VISA Sponsorship is NOT available for this position

## What Skills You Need

• 10+ years of progressive marketing leadership experience, including team leadership and budget management
• Demonstrated success leading B2B marketing, demand generation, product marketing, channel marketing, or integrated marketing organizations
• Proven ability to link marketing investments to pipeline development, revenue growth, customer acquisition or revenue growth outcomes

## What Makes You Stand Out

• Experience working closely with sales organizations and channel partners
• Familiarity with CRM, leveraging AI and marketing automation platforms
• Strong analytical and business acumen with expertise in marketing measurement and performance management
• Experience leading organizational change, cross-functional collaboration, and team development
• Familiarity with Construction industry and jobsite solutions

## Education

Ideally you will have a degree or equivalent related work experience in the following:

• Bachelor's degree in Marketing, Business, Communications, or related field

What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

• Flexible work arrangements
• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use
• Vacation and Holiday Pay

$166,752.00 - $250,116.00 + Benefits

Follow this link to learn more about our Total Rewards Package https://bit.ly/3XCd8fL

Must be 18 years of age or older to apply

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

The terms of the applicable benefit plans, and all company actions administering or interpreting these plans, continue to control. Deere & Company reserves the right to suspend, amend, modify, or terminate the Plan(s) in any manner at any time, including the right to modify or eliminate any cost-sharing between the company and participants. Changes, which can be made at any time, are made by action of the company's board of directors, or to the extent authorized by resolution of its board of directors, or by the Deere & Company Compensation Committee. In the event of a conflict between the language of the official Plan Documents and this document, the language of the official Plan Documents will control.

ACA Section 1557 Nondiscrimination Notice

The John Deere Health Benefit Plans for Salaried Employees and The John Deere Benefit Plan for Wage Employees comply with applicable Federal civil rights laws and do not discriminate on the basis of race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.