Senior Analyst, Business Analysis and Insights - Campaign Measurement

Position Summary...

As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll be responsible for delivering high‑impact client-facing insights, presenting compelling stories about the value of VIZIO Ads, and supporting revenue growth through scalable, differentiated analytics.
You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.

What you'll do...

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end‑to‑end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
• Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.

About You:

• Experience in ad measurement, media, media analytics, or marketing analytics
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience working with brand lift studies, reach and frequency, and post‑campaign reporting.
• Ability to synthesize large datasets into concise, actionable insights for clients and executives.
• Proven ability to manage multiple simultaneous initiatives in a fast‑paced, cross‑functional environment.
• Proficiency in SQL, Excel, and/or Python a plus.
• Excellent communication skills, with comfort presenting to sales teams and external clients.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
NEW YORK, New York US-11582 | Los Angeles, California US-11583: The annual salary range for this position is $72,000.00 - $132,000.00
Chicago, Illinois US-10276: The annual salary range for this position is $66,000.00 - $121,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Analytics - Big Data, Data Analysis and Insights, Statistical Programming Language

Primary Location...

350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.