Sales & Application Engineer

Job Description

The Company seeks a technically proficient Sales & Application Engineer to promote and support industrial instrumentation, mechanical products, equipment, and systems.

• The role involves ascertaining customer requirements, recommending suitable technical solutions, preparing quotations and proposals, and providing technical assistance throughout the sales process.
• The position demands a combination of engineering expertise, interpersonal skills, and commercial acumen.
• Applications are invited from experienced industrial sales professionals, particularly those with an established customer network and knowledge of industrial instrumentation or mechanical products.
• Engineering graduates with a demonstrated interest in technical sales are also encouraged to apply.

Key Responsibilities

Technical Consultation

• Engage with industrial customers to establish their technical requirements, applications, and operational challenges.
• Recommend appropriate instrumentation, mechanical products, equipment, and solutions in accordance with customer needs.
• Undertake site visits, technical discussions, product demonstrations, and presentations as required.

Product Expertise

• Acquire comprehensive knowledge of the Company's product portfolio, including specifications, applications, advantages, and limitations.
• Remain informed of new products, technologies, and industry developments.

Technical and Application Support

• Provide pre-sales and post-sales technical support to customers.
• Assist with product selection, application requirements, troubleshooting, and technical enquiries.
• Conduct product demonstrations, training sessions, and technical presentations as necessary.
• Liaise with suppliers and internal engineering teams to resolve technical issues.

Proposal and Quotation Development

• Prepare technical proposals, quotations, and product recommendations based on customer specifications.
• Ensure proposed solutions satisfy technical requirements, project timelines, and budgetary constraints.
• Follow up on quotations and opportunities to facilitate successful sales conversion.

Sales and Business Development

• Collaborate with the sales and engineering teams to identify and develop new business opportunities.
• Maintain and strengthen relationships with existing customers.
• Identify prospective customers, projects, and applications within the industrial market.
• Participate in sales visits, customer meetings, exhibitions, and industry events.
• Achieve agreed sales and business development objectives.

Market and Competitor Analysis

• Monitor industrial market trends, customer requirements, and emerging technologies.
• Track competitor products and market activities.
• Identify opportunities for new products, applications, and markets.

Documentation and Reporting

• Maintain accurate records of customer interactions, quotations, technical specifications, sales activities, and project opportunities.
• Submit regular sales and opportunity reports to management.
• Ensure timely follow-up of customer enquiries and project requirements.

Qualifications and Requirements

• Bachelor's degree in Mechanical, Electrical, or Instrumentation Engineering, or a related engineering discipline.
• 2 to 5 years of experience in technical sales, industrial sales, application engineering, or a customer-facing engineering role (preferred).
• Established sales experience and customer networks within the industrial market are strongly encouraged.
• Experience in industrial instrumentation, mechanical products, process equipment, or automation will be an advantage.
• Fresh graduates who are technically inclined and interested in an industrial sales career are welcome.
• Sound understanding of engineering principles and the ability to interpret technical specifications and customer requirements.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Self-motivated and results-oriented, able to work independently and collaboratively.
• Willingness to travel to customer sites as required.
• Possession of a valid driving licence.

Candidate Profile

• Applications are welcome from both experienced industrial sales professionals and recent engineering graduates.
• Candidates with prior experience selling industrial products, established customer relationships, and a proven sales track record are especially encouraged.
• The Company values individuals who understand the industrial market and can build long-term customer relationships while providing practical technical solutions.
• Recent graduates will have the opportunity to develop technical knowledge, sales capabilities, and industry experience in a dynamic environment.

Work Environment

• The position is primarily office-based, with regular engagement with customers and industrial clients.
• Travel may be required to customer sites, factories, project locations, exhibitions, and meetings.
• The extent of travel depends on the assigned sales territory and customer base.
• Occasional evening or weekend work may be required to accommodate customer schedules, site activities, exhibitions, or project deadlines.