Director of Field Package Marketing- Pacific

Position Summary

As a professional team member, the Director, Field Package Marketing (“the Director”) will contribute their expertise in a discipline (e.g., Accounting, Finance, Human Resources, Global Technology, Resort Operations, and Sales & Marketing etc.) area to support discipline and/or business objectives. Works with a high degree of independence, setting function strategy in alignment with broader business objectives. The Director is a recognized authority in area of specialty, serving as discipline interface with other areas.

The Director serves as the primary field liaison for enterprise package marketing initiatives and is responsible for supporting the execution, optimization, and performance of Encore, RSVP, and related package marketing programs across assigned markets. This position partners closely with Sales, Resort Operations, Marketing, and Training teams to improve program execution, increase production, identify operational opportunities, and support enterprise business objectives. The Director provides operational insight, performance analysis, and strategic recommendations designed to improve consistency, close percentage, customer experience, and business outcomes while serving as the field-based subject matter expert for package marketing initiatives.

Relocation Assistance Available

Expected Contributions

The duties / responsibilities include:

• Drive sales performance through improved execution of package programs and field marketing initiatives.

• Support the development and implementation of scalable package marketing programs designed to improve tour growth, lead quality, and customer experience.

• Conduct site visits, field observations, and operational assessments to evaluate program effectiveness and identify opportunities for improvement.

• Provide functional leadership, strategic guidance, and performance consultation to Encore Sales Executives and field leadership teams.

• Identify, document, and facilitate the adoption of operational best practices across markets.

• Evaluate package performance, promotional effectiveness, and customer engagement initiatives to optimize business outcomes.

• Support the development, implementation, and governance of operational frameworks, policies, procedures, and performance standards.

• Develop reporting mechanisms and performance dashboards to provide visibility into program effectiveness by market, segment, and initiative.

• Support budget management, resource prioritization, and operational efficiency initiatives.

• Provide operational insights and strategic recommendations to senior leadership to improve program performance and business outcomes.

• Influence field performance through operational observations, training partnerships, performance analytics, and targeted intervention strategies.

• Serve as the enterprise subject matter expert for package marketing programs within assigned markets.

• Recognize and celebrate team successes while fostering a culture of accountability, continuous improvement, and operational excellence.

Business Partnership

• Partner with Sales Operations, Resort Operations, Marketing, and Field Leadership to ensure successful deployment and adoption of enterprise package marketing programs.

• Partner with Training and Field Leadership to develop targeted training strategies, coaching interventions, and performance improvement plans.

• Collaborate with cross-functional partners to improve operational execution, customer experience, and financial performance.

• Partner with site leadership to establish accountability measures and performance improvement initiatives.

Building Successful Relationships and Driving Performance

• Serve as the primary field liaison between enterprise functions and sales center operations.

• Build strong relationships with field leadership teams to support operational excellence and business growth.

• Facilitate communication and alignment between corporate initiatives and field execution.

• Support change management efforts and adoption of new initiatives across markets.

• Lead through influence, expertise, collaboration, and partnership to drive execution and business outcomes.

General Department Operations

• Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small projects, business processes or parts of larger ones.

• Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk. 

• Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.

• Assists more senior associates in achieving business results by:

  • identifying opportunities to enhance the effectiveness of business processes.

  • providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.

  • participating in setting department operating plans.

  • recognizing and celebrating team successes.

  • achieving results against budget within scope of responsibility.

• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge

• Perform other duties as appropriate.

Candidate Profile

Education

• Bachelor’s degree in Business, Marketing, Hospitality, Communications, or related field preferred.

Experience

• Minimum of 10 years’ progressive experience in marketing, sales operations, hospitality, vacation ownership, or related field leadership roles.

• Demonstrated experience leading cross-functional initiatives, field performance improvement efforts, operational execution strategies, and influencing business results through partnership and collaboration.

Skills/Attributes

• Ability to interact with a wide range of levels and communication styles to collaboratively define product features.

• Proven ability to function as a collaborative team player who works with a high degree of independence and credibility.

• Develops and maintains effective relationships with a broad group of stakeholders in order to foster trust and influence key decisions.

• Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.

• Excellent conflict management skills; able to lead through conflict.

• Proven ability to maintain a positive attitude at all times, especially if strategy and process improvement recommendations are met with resistance and disagreement; effective at addressing difficult issues and guiding others toward the accomplishment of identified goals.

• Excellent time management skills, organizational and multi-tasking skills demonstrated through ability to work under pressure and manage / prioritize multiple priorities and tasks and work in a fast-paced and changing environment.

• Strong analytic and problem-solving skills.

• Exceptional initiative, attention to detail and follow-through skills, to ensure that what is produced is accurate, meets stakeholders’ expectations and achieves business requirements.

• Proven ability to build relationships through appropriate collaborations, negotiation and conflict resolution skills in order to balance the interests of MVW.

• Ability to learn complex product rules or functions (including technical platform features) and to then capture and share those rules and functions using digital software development tools.

• Strong verbal and written communication skills with the ability to communicate across levels, across disciplines, throughout field / market and regional / corporate.

• Ability to interact with diverse groups of people in person and over the phone.

• Use problem solving methodology for decision making and follow up.

• Ability to travel up to 75% % per annum.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.