- Location
- Eagle - D.F. Del. Miguel Hidalgo, Mexico
- Type
- Full-time
- Department
- IT
- Source
- Workday
Description
TransUnion's Job Applicant Privacy Notice
What We'll Bring:
At TransUnion-Buró de Crédito, we foster a collaborative, dynamic, and innovative environment, where we continuously explore new technologies and tools to stay agile. This enables our team to strengthen their skills, develop new capabilities, and reach their full potential.We’re looking for a dynamic and strategic Senior Product Marketer to be an integral part of the growth of TransUnion’s business across the Latin America region. This role owns regional go‑to‑market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross‑functional collaboration.
You will lead both strategic and tactical product marketing activity across TransUnion’s solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (sales, marketing, product, strategy) and work closely with your global product marketing associates.
What You'll Bring:
5+ years in B2B product marketing, preferably within information services or broader SaaS sectors.
Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen
Ability to translate complexity into clear customer‑facing value
Exceptional collaboration and communication skills with the ability to influence others
Exceptional collaboration and communication skills with the ability to influence others
Comfortable with autonomy, combining strategic thinking and doing the work
Passion for translating complex business problems and solutions into compelling stories
Experience setting up a regional product marketing operation
Focussed on outcomes – you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success
Strong English speaker in a business context
It’s advantageous if you have experience working in: a matrixed global organisation and Financial Services, FinTech, lending, fraud, or regulated markets
Impact You'll Make:
Regional Strategy & Execution: Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes. This will include supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns. Establish Product Marketing as a new function within the Latin American business region, acting as the ambassador to champion the value that product marketing delivers. Implement and adapt TransUnion’s robust global product marketing framework for the Latin American region.
Content & Messaging: Develop and roll-out solution messaging, sales enablement materials, and content that captures the customer issues, market trends, and the walk to TransUnion’s value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and vertical market nuances.
Market Intelligence: Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps, create powerful stories that resonate with the regional market and differentiate TransUnion’s propositions from the competition.
Cross-Functional Collaboration: Influence and align stakeholders across product, sales, market development, and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in the Latin American market, and leverage best-practice processes and tools.
Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing.
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TransUnion Job Title
Sr Consultant, Product Marketing
