Marketing - Senior Marketing Manager - Hsinchu

Key Responsibilities

• Partner with leading-edge logic customers to translate technology roadmaps, process integration strategies, and node requirements into aligned product and market strategies

• Distill customer roadmaps into patterning strategy frameworks, including development of layer stack scenarios to support long-term corporate planning processes

• Analyze market trends and develop customer capacity scenarios to forecast demand for ASML’s lithography solutions

• Develop and own Cost of Ownership (CoO) and value models, clearly articulating product differentiation and customer value propositions

• Act as a key integrator across business lines, account teams, and strategy functions to ensure consistent alignment on roadmap and go-to-market priorities

• Build and leverage a strong external network across customers, ecosystem partners, and industry experts to continuously enhance market intelligence and strategic influence

Experience

• 5–10+ years in the semiconductor industry, preferably within a leading advanced logic foundry environment

• Strong hands-on background in process integration, device/process engineering, or patterning/lithography domains

Technical & Business Acumen

• Deep understanding of advanced node scaling, process flows, and cost-performance trade-offs

• Proven ability to translate complex technology insights into strategic and commercial implications

• Strong analytical capabilities in capacity modeling, market sizing, and value (CoO/ROI) analysis

Ecosystem & Influence

• Established network within the semiconductor ecosystem (customers, peer companies, research bodies, analysts)

• Demonstrated ability to influence across technical, commercial, and executive stakeholders, driving alignment and decision-making

Personal Attributes

• Highly analytical and structured, with a strong data-driven mindset

• Clear and persuasive narrative communicator, comfortable engaging at both technical expert and executive levels

• Independent, critical thinker with the ability to navigate ambiguity and drive clarity

• Proactive and forward-looking, with a strong drive to explore and build expertise in new domains

Education

• Masters/PhD in Engineering, Science, or a related field (or equivalent experience)

This position requires access to controlled technology, as defined in the United States Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with candidates who are immediately eligible to access controlled technology.

Inclusion and diversity

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.

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